Live & Louder Productions has officially launched, marking a bold new era in cricket coverage across the Caribbean and around the world. The company will oversee live production for the Caribbean Premier League (CPL), the Global Super League (GSL), and Cricket West Indies (CWI) international matches, bringing fans an immersive and innovative viewing experience.
With a mission to combine elite production talent, cutting-edge technology, and a passion for storytelling, Live & Louder aims to celebrate the regional vibrancy of Caribbean cricket while delivering world-class coverage to a global audience.
Experienced leadership team
At the helm is Pete Russell, Chief Executive Officer, whose extensive experience in cricket administration and commercial development has been central to the CPL’s rapid global growth.
Huw Bevan, appointed Executive Producer, brings vast experience from ICC World Cups and leading franchise leagues, with a fan-first, innovation-driven approach shaping Live & Louder’s creative identity.
Lisa Fortune, Head of Production, has over 25 years in top-tier production houses including Sunset+Vine, CTV, Supersport, and Trademark Productions.
Paul Pritchett-Brown, Creative Director, specialises in immersive, brand-aligned storytelling with a strong background in editing, directing, and content creation.
Global production expertise
The wider Live & Louder team includes accomplished production professionals from around the world—producers, directors, camera crews, and graphics teams—combining cricket expertise with technical mastery to capture every moment with precision.
Multi-platform, technology-driven delivery
Live & Louder is platform agnostic, embracing a flexible approach to content delivery across traditional broadcast, multi-screen, mobile, and emerging digital platforms. The company’s infrastructure is designed for multi-market, multi-format coverage tailored to meet the needs of modern cricket audiences.
Technological innovation is at the core of operations, with remote production models and streamlined workflows enabling world-class coverage despite the geographic and logistical challenges of global cricket.
Partnerships and talent development
Live & Louder works closely with broadcasters, streamers, and digital platforms to create customised coverage for different markets. Beyond live broadcast, the company is committed to nurturing talent across all production disciplines—from technical roles to creative leadership.
The company also champions an energetic, entertainment-driven culture rooted in storytelling, music, and visual excitement—already evident in its work on Caribbean cricket coverage.
