Melbourne Stars: Blair Crouch appointed General Manager

Must Read

Melbourne Stars
Melbourne Stars
Melbourne Stars are a Twenty20 cricket franchise based in Melbourne, Victoria, competing in Australia's Big Bash League. The team wears a green uniform and plays its home matches at the Melbourne Cricket Ground.

Photo Credit: Melbourne Stars

The Melbourne Stars have confirmed the appointment of Blair Crouch as the club’s new General Manager on a permanent basis.

Mr Crouch first joined the Stars in May in an acting capacity while Nick Cummins was interim CEO of Cricket Victoria.

Prior to joining the Stars, Mr Crouch was the Global Head of Strategic Partnerships for fitness app Sweat which delivers workout programs to more than half a million monthly active users.

Mr Crouch has previously held executive marketing and strategy roles at MKTG, Moonee Valley Racing Club and Gemba and spent five years as Head of Commercial Partnerships at the AFL.

Cricket Victoria CEO Nick Cummins said he was pleased to confirm Mr Crouch’s appointment.

“We’re really looking forward to the next era of the Melbourne Stars under Blair’s leadership,” Cummins said.

“Blair’s experience across the Australian sport, marketing and commercial sectors and his passion for the Melbourne Stars has him well placed to drive the club towards sustained on and off-field success into the future.”

Nick Cummins, Cricket Victoria CEO and former Melbourne Stars GM confirming Blair Crouch as permanent Melbourne Stars GM

Photo Credit: LinkedIn profile photo of Nick Cummins

Crouch said he was delighted to lead the Melbourne Stars.

“This is a real privilege and a fantastic opportunity that I’m looking forward to being able to tackle over the seasons ahead,” Crouch said.

“It’s a strong brand with fantastic connections with the community and a wonderful playing list. More than that, the club has continually invested in its culture and that is reflected in what the Stars mean to our players, coaches, partners, members and fans.”

“The next chapter for the Melbourne Stars is an exciting one and I’d like to thank Cricket Victoria for the chance to build that,” Crouch said.

Crouch’s appointment is effective immediately.

Melbourne Stars Executive Management
BBL|01-BBL|08: Clint Cooper
BBL|09-BBL|10: Nick Cummins
BBL|11 – Blair Crouch

Name of Author: Melbourne Stars

become a cricexec insider!

Join for free and get:

  • Get the free cricexec “daily briefing” newsletter:
    A 5x-week convenient summary of top industry news
    Also get invitations to exclusive events
  • Exclusive industry reports
  • Invitations to industry events
  • Early access to industry job postings
  • Many other benefits!

Latest News

Cricket NSW: Breakers coach Gavan Twining moves to AUS role

Instagram Photo of @cricketnsw Gavan Twining, the head coach of the NSW Women’s Team, will leave the Breakers this month...

More Articles Like This

Cricexec Newsletter