The San Francisco Unicorns have announced a groundbreaking partnership with Hexaware Technologies, a global IT solutions provider, to enhance fan engagement and digital experiences. The collaboration, which extends through the 2026 Major League Cricket (MLC) season, marks a significant step in integrating technology-driven solutions into cricket. Following the announcement, Hexaware’s stock surged by 3%, reflecting investor confidence in the company’s expansion into the sports-tech space.
A Strategic Partnership to Innovate Fan Experience
Under the agreement, Hexaware Technologies will serve as the Official Partner of the San Francisco Unicorns, bringing its digital transformation expertise to the franchise. As part of the collaboration, Hexaware branding will feature on the Unicorns’ helmets and caps, along with prominent perimeter signage at matches.
The partnership aligns with Hexaware’s mission of leveraging technology to enhance customer experiences—a vision that now extends into the world of professional cricket. By providing cutting-edge digital solutions, the company aims to strengthen fan engagement, streamline operations, and bring innovative enhancements to the sport.
“We are excited to welcome Hexaware Technologies as an Official Partner of the San Francisco Unicorns. Their efforts to innovate and excel align with our vision for the future of cricket,” said David White, CEO of the San Francisco Unicorns.
“This collaboration not only enhances our team’s capabilities but also strengthens our connection with fans and communities around the globe.”
Hexaware Expands Its Presence in Sports and Technology
The announcement comes just months after Hexaware’s historic IPO in February, which was India’s largest-ever IPO for an IT services firm, raising ₹8,750 crores ($1 billion). Now listed on the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) under the ticker HEXT, Hexaware’s continued expansion underscores its commitment to driving innovation in new industries, including sports.
“At Hexaware, we are passionate about leveraging technology to create extraordinary experiences, and partnering with the San Francisco Unicorns is a testament to that,” said R Srikrishna, CEO and Executive Director of Hexaware.
“Together, we look forward to helping bring innovation to the dynamic world of cricket and engaging with fans in meaningful and impactful ways.”
Nidhi Alexander, Chief Marketing Officer of Hexaware, added:
“This collaboration is a proud milestone in Hexaware’s journey of supporting sports. Partnering with the San Francisco Unicorns reflects our commitment to innovation and excellence, allowing us to create meaningful connections with fans while elevating our brand in the community.”
San Francisco Unicorns: A Growing Force in MLC
The San Francisco Unicorns have rapidly emerged as one of MLC’s marquee franchises, experiencing significant growth in their sophomore season. The Bay Area-based team secured the signing of international cricket superstar Pat Cummins, adding him to an already formidable roster featuring Finn Allen, Matthew Short, Jake Fraser-McGurk, Matt Henry, and 2019 Cricket World Cup champion Liam Plunkett.
Under the leadership of U.S. all-rounder and captain Corey Anderson, the Unicorns reached the 2024 MLC Championship final, cementing their status as serious contenders in the league.
With Major League Cricket’s third season set to launch in Summer 2025, the franchise is preparing for another exciting campaign. Ticketing and venue details for MLC 2025 will be announced later this month.
A Partnership Poised for Impact
As technology continues to play a greater role in modern sports, the partnership between Hexaware Technologies and the San Francisco Unicorns represents a forward-thinking approach to cricket fan engagement. With Hexaware’s digital expertise and the Unicorns’ growing presence in Major League Cricket, this collaboration is set to deliver new experiences for fans while expanding the franchise’s brand on and off the field.
With the 3% stock surge following the announcement, it’s clear that both the cricket and business worlds are taking notice.
_______________________________________________________________________________________
Stay ahead of the latest cricket industry trends by subscribing to our free cricexec “daily briefing” newsletter.
Photo Credit: San Francisco Unicorns
