Royal Challengers Bengaluru have strengthened their commercial portfolio ahead of IPL 2026, renewing their partnership with BigBasket for a third consecutive season in a deal that highlights the growing convergence of cricket, commerce, and digital engagement.
The Tata-owned platform will continue as the franchise’s official quick commerce (qcom) partner, reinforcing a relationship rooted in shared identity and regional affinity.
A Bengaluru-first partnership with national scale
At the heart of the collaboration is a strong alignment with Bengaluru’s cultural and consumer ecosystem — a factor both brands are actively leveraging.
“The association goes beyond cricket, celebrating shared values, speed, reliability, and a deep connection with the people of Bengaluru. As two brands that embody the pulse of the city, RCB with its passionate fanbase and BigBasket with its promise of fast delivery, this partnership brings together trust, familiarity, and local pride in one exciting collaboration,” the company said in a statement, according to the Business Standard.
The partnership reflects a broader IPL trend where franchises are increasingly leaning into city-based identity to deepen fan engagement and unlock commercial value.
Digital-first fan engagement strategy
To launch the 2026 campaign, BigBasket rolled out a digital film featuring Virat Kohli, Krunal Pandya, and Devdutt Padikkal, alongside popular character Mr. Nags, blending humour with brand messaging around speed and convenience.
BigBasket’s scale meets IPL reach
The extension comes as BigBasket continues to scale aggressively in India’s quick commerce space, serving over 10 million customers across more than 60 cities, supported by a network of 850+ dark stores and a catalogue exceeding 30,000 products.
For the company, IPL remains a high-impact marketing platform to drive brand recall and customer acquisition at scale.
Hari Menon, Co-Founder & CEO, bigbasket, said:
“We are proud partners of RCB for the last three years, and being both a fan in the stands and the official quick commerce partner is exhilarating. At bigbasket, we see ourselves as a reflection of the same spirit, with our focus on speed, trust, and customer delight. We are excited to celebrate Bengaluru’s love for the game in even more meaningful ways.”
RCB’s expanding commercial ecosystem
The renewal with BigBasket is part of a wider commercial push by RCB, who continue to add partners across sectors including fintech, mobility, nutrition, and building materials.
Backed by investors such as Aditya Birla Group and Blackstone, the franchise is increasingly positioning itself as a premium sports business asset with long-term revenue visibility.
