The San Francisco Unicorns have announced a new partnership for the duration of Major League Cricket (MLC) 2026, with enterprise AI agent platform Lyzr named as an Official Partner.
The New Jersey-based organization will see its logo positioned prominently on the Unicorns’ matchday headwear, including both playing caps and helmets. Lyzr will also use its agentic expertise to complement the Unicorns’ existing AI technology across its performance and commercial departments.
Lyzr develops enterprise-grade AI agents that help organizations automate workflows and enhance decision-making across functions, including marketing, HR, sales, banking, insurance, and competitor analysis. As part of the partnership, both organizations will explore opportunities to deploy AI solutions across the Unicorns’ business and cricket operations.
Alongside headwear branding, Lyzr will receive logo positioning on big screens on matchdays, invites to exclusive sponsor events, and player collaboration opportunities, aligning with the two parties’ shared AI commitments.
David White, CEO of San Francisco Unicorns, said: “We look to work with Official Partners that share our commitment to growing cricket in the Bay Area and beyond, while aligning with our data-led, AI-powered visions on and off the pitch. Lyzr checks both boxes as a world-class agentic AI provider that’s facilitating global growth across various industries. We look forward to collaborating on a commercial and technical level as we explore how its enterprise solutions can further enhance our commercial and performance edges.”
Siva Surendira at Lyzr, added: “The San Francisco Unicorns are one of the most forward-thinking organizations in professional sport, making this a natural partnership for Lyzr. Whatever the industry or requirement, our agentic solutions can deliver growth and scale, and with this partnership, we look forward to demonstrating our capabilities in a professional sports environment. In the short-term, we’ll be proudly showcasing our brand to its passionate fanbase as a headwear sponsor, but over time, we’re excited to develop AI collaborations that offer tangible benefits to both organizations.”
