The San Francisco Unicorns have announced Arrcus, a San Jose-headquartered leader in hyperscale networking software, as a Premium Partner for the 2025 Cognizant Major League Cricket (MLC) season.
This new partnership, secured with support from The PIVOT Agency, represents a significant commercial milestone as the Unicorns prepare to play in the Bay Area for the first time.
Arrcus branding will feature prominently on the matchday jersey sleeves, training kit, and replica apparel. The brand will also receive exposure via in-stadium signage, broadcast integration, and digital media coverage throughout the MLC season, which kicks off on June 12, 2025.
Strategic partnership with strong Bay Area alignment
Founded in 2016, Arrcus is known for its high-performance, disaggregated networking software, supporting infrastructure for global enterprises, cloud providers, and service operators. The company has offices in the U.S., India, and Japan, and a strong portfolio of patented technologies.
The partnership is part of the Unicorns’ strategy to engage regional innovators and strengthen their presence in the local community. Arrcus’ data-led ethos and growth mindset closely align with the Unicorns’ brand and ambition to build a lasting cricket culture in Northern California.
Leadership quotes underline mutual ambition
David White, CEO of the San Francisco Unicorns, highlighted the strategic value of partnering with a local powerhouse:
“We’ve embarked on a mission to collaborate with leading local companies from the Bay Area this year to further establish the Unicorns brand in the community, and we’re delighted to have Arrcus as our Premium Partner for the new season.”
“In our conversations to date, the Arrcus team has demonstrated a strong passion and commitment for growing cricket in the region.”
Shekar Ayyar, Chairman and CEO of Arrcus, echoed the enthusiasm:
“As a proud Bay Area company, we’re excited to partner with the San Francisco Unicorns and help fuel the energy of cricket across the US. We applaud the commitment that the Unicorns are demonstrating to elite performance – we share that same relentless passion for excellence in our products and technology at Arrcus.”
Unicorns ready for MLC 2025 season opener
The San Francisco Unicorns begin their 2025 MLC campaign on June 12 with a high-profile rematch of last year’s championship final against the Washington Freedom, held at the Oakland Coliseum.
Following two additional local matches, the team will head on the road for fixtures in Texas and Florida as part of a growing national competition footprint.
Tickets for all matches are now available via the official Cognizant Major League Cricket website.
