Leading betting platform Stake has announced a sponsorship agreement with the T20 cricket franchise Paarl Royals.
As part of the partnership, Stake will serve as the Main Principal Partner of Paarl Royals for the 2025 SA20 season, securing exclusivity in the iGaming category.
The Paarl Royals, a T20 franchise team competing in the SA20 league, feature renowned players such as Joe Root, Dinesh Karthik, and David Miller. This collaboration will enable the Royals to leverage their robust social and digital media presence, enhancing support for the franchise.
This partnership underscores Stake’s commitment to cricket, expanding its sponsorship portfolio, which already includes the European Cricket Championships and Major League Cricket.
Nikkita Thomas, Head of Sponsorships at Stake, remarked: “Paarl Royals are a really interesting franchise, with an incredible roster of talent, as well as a dedicated and engaged fan base. Their strong social and digital platform is something that we at Stake really aligned with, and we’re really pleased to be increasing our cricketing portfolio with the Royals, who bring in fans from all over the globe.”
Thomas added: “It is a really exciting time for cricket with the development and expansion of franchise T20 cricket, and we believe that it is the perfect opportunity for us to broaden our cricket portfolio, which is something Stake has been passionate about doing.”
A Paarl Royals spokesperson stated: “We are incredibly excited to have Stake join the Royals family as the principal sponsor for the team. We have great synergies since we both keep fan centricity as the guiding principle for everything we do. We can’t wait to engage fans both on and off the field.”
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