PSL Khelenge Beat Pe campaign promotional poster featuring artists with Pepsi and HBL PSL branding for New Era initiative

HBL PSL 11 anthem ‘Khelenge Beat Pe’ released as Atif Aslam leads star-studded lineup

PCB

Pakistan Super League PSL logo alongside logos of all franchise teams including Lahore Qalandars, Karachi Kings, Peshawar Zalmi, Quetta Gladiators, Islamabad United, Multan Sultans, and others

HBL PSL 11 unveils star-studded commentary panel with Malik, Brathwaite and global names

PCB

Pakistan Super League PSL logo alongside logos of all franchise teams including Lahore Qalandars, Karachi Kings, Peshawar Zalmi, Quetta Gladiators, Islamabad United, Multan Sultans, and others

PCB confirms PSL 2026 to proceed behind closed doors with revised two-city schedule amid austerity measures

Cricexec Staff

PSL 11 trophy displayed in front of Minar-e-Pakistan in Lahore under cloudy sky with historic monument in background

HBL PSL ‘Infinity’ trophy completes nationwide tour, arrives in Lahore ahead of season 11 opener

PCB

Collage of cricket sponsors and team logos including PSL, Chennai Super Kings, Punjab Kings, Surrey CCC, SIS, Pepsi and others

Global Sponsorship Roundup: IPL partnerships expand, PSL secures Pepsi, and CSA signs SiS deal

Cricexec Staff

PSL CEO Salman Naseer and PepsiCo Senior Marketing Director Hakima Mirza announcing the Pepsi partnership with the Pakistan Super League (PSL).

Pepsi secures three-year HBL PSL deal as league launches new commercial category

PCB

Official logo of HBL Pakistan Super League featuring stylized cricketer and green-yellow arc.

PCB unveils 44-match schedule for HBL PSL 11

PSL

HBL Pakistan Super League PSL 11 new logo design with updated league branding.

PCB unveils PSL 11 logo as expanded eight-team era prepares for March launch

Cricexec Staff

Collage of cricket league and sponsor logos including HBL PSL, ICC Men’s T20 World Cup 2026, Chennai Super Kings, Lucknow Super Giants, Legends League Cricket, Dafabet, KEI Wires & Cables, VI, Powerade, and Trans Group.

Global Sponsorship Roundup: IPL teams land major partners, Powerade taps ICC Men’s T20 World Cup, and more 

Cricexec Staff

Sialkot Stallionz logo transitioning to Multan Sultans logo representing Pakistan Super League franchise branding.

Sialkot Stallionz rebrand as Multan Sultans under PKR 20 billion (US$ 72 million) restructure

Cricexec Staff