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the business of cricket

Home › Willow TV

CPL batter raises his hand during a Caribbean Premier League match

CPL confirms global broadcast partners as expanded 2026 season gets underway

CPL

August 9, 2026

Logos of the European T20 Premier League (ETPL), Cricket Ireland, Manchester Super Giants, TIXR, Fireflies.ai, Firstsource, Willow TV, Global e-Cricket Premier League (GEPL), and Square One, highlighting commercial and strategic partnerships.

Global sponsorship roundup: ETPL, Cricket Ireland and Virat Kohli lead this week’s sponsorship and investment roundup 

Cricexec Staff

August 6, 2026

Crowd of Guyana supporters waving flags and cheering during a Caribbean Premier League (CPL) cricket match in a packed stadium.

Global Super League expands broadcast reach with UK deal and 20+ territories confirmed

Global Super League

July 20, 2026

Crowd of Southern Brave fans wearing green and cheering in a packed stadium during The Hundred cricket tournament in 2026.

How to watch The Hundred 2026: TV channels, live stream and global broadcasters

The Hundred

July 19, 2026

European T20 Premier League (ETPL) announces its 2026 broadcast partners, including JioHotstar, Star Sports, Willow TV, HBO Max, TNT Sports and Cricbuzz.

European T20 Premier League lands JioStar, TNT Sports, Willow and Cricbuzz broadcast deals

European T20 Premier League

July 12, 2026

Major League Cricket captains pose with the MLC trophy outside Grand Prairie Stadium ahead of the tournament season in the United States.

Major League Cricket expands global broadcast reach as 2026 season begins

Major League Cricket

June 19, 2026

Broadcast production team operating a live cricket match from a television control room with multiple monitors displaying match feeds and production graphics.

ICC unveils widest-ever Women’s T20 World Cup broadcast plan across 14 languages

ICC

June 7, 2026

Texas Super Kings and Valero logos announcing Valero as an associate sponsor for the cricket franchise.

Texas Super Kings extend Valero partnership through 2028 in multi-year sponsorship renewal

Texas Super Kings

May 26, 2026

USA Cricket and American Cricket Enterprises (ACE) logos displayed side by side on a grey background.

Seven objections filed against USA Cricket–ACE settlement, including a competing bid

Cricexec Staff

May 6, 2026

Jomboy Media logo alongside Republic Bank CPL Caribbean Premier League branding on white background.

CPL partners with Jomboy Media to accelerate cricket’s growth in the US

CPL

April 24, 2026

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ICC opens 2027 Cricket World Cup media rights bidding across six Asian markets

Mosi-oa-Tunya International Cricket Stadium in Victoria Falls, Zimbabwe, showing the green cricket ground and stadium pavilion under construction.

Zimbabwe’s new Victoria Falls cricket stadium nears completion ahead of 2027 World Cup

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IPL 2027 auction confirmed for December 16 in Goa as BCCI sets franchise briefing

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