India’s leading content distribution and aggregation platform Tata Play has unveiled a groundbreaking partnership with FanCode, a premier digital sports platform, to launch Tata Play FanCode Sports. This collaboration aims to enhance the sports viewing experience for millions of Indian households by delivering a diverse array of live sports content directly to their screens.
Tata Play FanCode Sports will bring subscribers over 100 hours of live sports action each month, covering more than eight major sports. The lineup features prestigious tournaments such as the Carabao Cup, Copa Del Rey, Concacaf Champions Cup, Australia Tour of West Indies, and South Africa Tour of Zimbabwe, along with several domestic and international T20 cricket leagues.
In a major move for Direct-To-Home (DTH) subscribers, the service will also include Formula 1, allowing fans to witness all 24 Grand Prix weekends live on their televisions.
Speaking about the collaboration, Pallavi Puri, Chief Commercial and Content Officer at Tata Play, said, “We are thrilled to expand our partnership with FanCode. This exciting collaboration marks a significant milestone, enabling us to offer a seamless viewing experience to multiple sporting events like Formula 1, PGA Tour, Carabao Cup, world-class cricket and other football action across screens, enhancing diversity and accessibility of live sports content for our Tata Play Direct-To-Home and Tata Play Binge subscribers. Together with FanCode, we are redefining the way fans engage with their favourite sports.”
Yannick Colaco, Co-founder of FanCode, shared similar enthusiasm, stating, “After our successful collaboration on Tata Play Binge, we are thrilled to continue our partnership with Tata Play to bring FanCode to millions of new homes. This aligns with our vision of making sports more accessible and expanding the reach of some of the biggest sporting events. We remain committed to delivering a diverse range of content and best-in-class technology to ensure a great viewing experience across platforms for sports fans.”
This partnership reflects the shared vision of both companies to redefine sports consumption in India. Tata Play FanCode Sports aims to become the ultimate destination for sports enthusiasts, offering an ad-free, multi-platform experience covering a vast range of sporting events.
Tata Play is a pioneering content distribution and aggregation platform in India, bringing together a wide variety of entertainment, sports, news, learning, and games under one roof, revolutionizing the TV viewing experience in the country.
FanCode, India’s leading digital sports platform, is dedicated to delivering an immersive and engaging sports experience. Through live streaming, match highlights, news, and expert analysis, FanCode continues to make sports more accessible and interactive for fans across India.
Name of Author: Cricexec Staff
