The Texas Super Kings (TSK) are proud to announce a collaboration with Xoom, a PayPal service and leading digital remittance provider. In a first-of-its-kind association for the franchise, Xoom joins as the Official Remittance Sponsor, the first remittance brand to partner with Texas Super Kings, and will also serve as the Leading Headgear Sponsor for the 2026 season.
Since 2001, Xoom has helped empower millions of customers to send money, pay bills, and reload phones for loved ones to more than 160 markets around the globe. The two companies share the objective of helping families stay connected no matter where they are. The collaboration also reflects a strong alignment with the South Asian market, a key and strategically important audience for both cricket and cross-border remittances, where Xoom continues to play a vital role in enabling financial connections with families back home. Through this association, Xoom aims to further consolidate its presence among diverse global communities, leveraging the reach of Texas Super Kings to deepen engagement with fans across the United States.
Commenting on the announcement, KS Viswanathan, Director, Texas Super Kings, said:
“We are thrilled to welcome Xoom to the Texas Super Kings family. Xoom’s purpose of bringing people closer across borders strongly aligns with our own values, and together we look forward to creating meaningful moments that deepen fan engagement and amplify storytelling across key moments of the season.”
“Cricket is the sport of the South Asian friends and family. It’s how millions of families in the U.S. stay connected to where they came from and that’s the same emotional current that runs through everything Xoom does,” said Juan Melendez, Senior Director, Xoom. “When a fan in Dallas watches the Super Kings win and calls their parents in Mumbai or Lahore to celebrate, Xoom wants to be the service that lets them send a little something home at that same moment. This collaboration lets us show up authentically for communities that have always been at the heart of our business.”
As part of the collaboration, Xoom will receive comprehensive Texas Super Kings entitlements, including headgear branding, fan activations, in-stadium experiences, and tailored content, designed to deepen fan connection and amplify storytelling throughout key season moments.
