The Hundred has surpassed 2.5 million total attendees across its first five seasons, with 1.5 million fans attending the women’s competition and over 203,000 people buying tickets to their first-ever cricket match.
Since launching in 2021, the ECB’s short-format tournament has consistently broken records for both men’s and women’s attendances, with 2025 marking another milestone year.
2025 women’s competition sets global attendance record
The women’s tournament drew 349,401 fans in 2025, once again setting the global record for the highest total attendance at a women’s cricket competition. The 2025 final alone, played at a packed ground, drew 22,542 spectators.
Across this year’s season, a total of 580,000 tickets were sold and issued, including record crowds at four different venues. The tournament also continued its mission to attract new and diverse fans.
Engaging new fans and families across five years
Among the key milestones:
- 530,000 junior tickets sold since 2021
- 41% of all attendees in 2025 were families
- 30% of ticket buyers were women
- 203,000 first-time cricket ticket buyers
- Over 210,000 people engaged through community programmes
These numbers reflect The Hundred’s stated goal of “throwing open cricket’s doors” and making the sport more accessible to new demographics.
Broadcast and digital audience growth in 2025
The Hundred has also seen strong broadcast and digital growth in 2025:
- Sky Sports audience up 38% on 2024 during group stages
- BBC Sport had 2.2 million online viewing requests, up from 1.6 million in 2024
- Over one billion video views across platforms since 2021
These increases reflect the competition’s rising popularity and effectiveness at drawing younger, digital-native audiences.
Vikram Banerjee: “The Hundred is doing what it set out to do”
Vikram Banerjee, Managing Director of The Hundred, praised the tournament’s evolution and growing impact:
“The aim of this competition from day one was to throw open cricket’s doors and bring more people into our game – these numbers demonstrate that has been happening and everyone involved in The Hundred can be rightly proud of that.”
Banerjee highlighted the significance of the women’s tournament crossing 1.5 million cumulative attendees, calling it a “record-breaking success.” He also noted that family audiences now form over 40% of attendees, a key target metric since the league’s inception.
“Now, as we welcome our new partners into the competition, the challenge is to take The Hundred even further – to ensure it becomes a part of the summer calendar that no cricket fan wants to miss,” he added.
As The Hundred enters its next phase, these milestones will be pivotal in expanding its commercial potential and fan engagement across both men’s and women’s formats.
