Toyota deepens commitment to English cricket through The Hundred partnership
Toyota has expanded its partnership with the England and Wales Cricket Board (ECB), becoming the official Automotive Partner for The Hundred and appearing prominently on all eight redesigned kits for the 2025 season. The latest kits were unveiled today, just over a month before the fifth edition of The Hundred kicks off on Tuesday 5 August 2025.
2025 kits unveiled with Toyota and KP Snacks branding
The new kits feature Toyota branding on the sleeve and KP Snacks’ brands on the front, continuing the blend of sports and commercial partnerships that define The Hundred’s appeal. The kits were created by New Balance using 100% recycled materials and incorporate NB DRY technology to wick away moisture, ensuring player comfort during high-performance matches.
Toyota’s ‘Every Catch Counts’ fan engagement returns
Fans attending The Hundred matches this summer can participate in Toyota’s ‘Every Catch Counts’ activation. The initiative aims to record 250,000 fan catches at venues across England and Wales. If the target is met, Toyota will donate £10,000 to its Good For Cricket prize draw, which supports fundraising for local cricket clubs.
Shared goals between Toyota and the ECB
Scott Thompson, President and Managing Director at Toyota GB, said:
“By extending our partnership with the ECB, as Automotive Partner for The Hundred, we continue to work towards the shared commitment to making cricket more accessible and inclusive.”
The partnership supports grassroots cricket development across all levels, focusing on increasing participation across ages, abilities, and backgrounds. Toyota’s involvement now spans all ECB formats, further integrating the brand within English cricket.
Fashion-forward designs inspired by music, cities, and culture
The new kits reflect a shift towards lifestyle-driven design, taking cues from fashion editorials, music culture, and the identity of the teams’ cities. These stylistic choices are meant to appeal not just to cricket fans but to fashion-forward audiences as well, reinforcing The Hundred’s brand as a blend of sport and entertainment.
Tickets and availability
The Hundred 2025 begins on 5 August, with tickets selling fast. Junior tickets (ages 3–15) are priced at £5, with children under 5 entering free. Adult tickets start at £16. Tickets are available through The Hundred’s official website.
