Tuesday, June 25, 2024

PCB: HBL PSL live-streaming rights see 175 per cent increase

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Photo Credit: Pakistan Cricket Board

  • Urdu version of release is attached here

Daraz on Friday submitted the highest bid, pursuant to a public tender process, to live-stream HBL Pakistan Super League 2022 and 2023 in Pakistan, which sees a walloping increase of 175 per cent from the value for the last two years.

The live-streaming bid submission comes a day after the TV rights bid submitted by the consortium of ARY and PTV at 50 per cent more than the last two years’ broadcast rights value, to showcase the seventh and eighth editions of the HBL PSL in Pakistan.

PCB Acting Chief Executive Salman Naseer: “The growing interest of the bidders and the exponential increase in their offerings is a testimony to how big the brand of HBL Pakistan Super League has become.

“In today’s digital age, live-streaming plays a crucial role in the growth and promotion of sports, and I am sure that the next two editions of the HBL Pakistan Super League will attract even more eye balls, with the ease of access to the action. I congratulate and thank Daraz for their trust in the HBL PSL.”

Daraz Chief Marketing Officer Ammar Hassan: “We are proud to have made the highest offer to acquire the digital streaming rights for HBL Pakistan Super League 2022-23. We want to be the number one digital platform of Pakistan. With more than 25-million plus monthly active users, Daraz wants to bring democracy of entertainment and shopping to rest of digital population of Pakistan.

“Whole of Pakistan will be able to stream the matches on Daraz App for free and enjoy great prices on  20million-plus products. HBL PSL is the flagship brand for Pakistan cricket and we want to take it to the next level giving it nationwide availability.”

Ammar Hassan, Chief Marketing Officer, Daraz on acquiring HBL Pakistan Super League Streaming Rights with a 175% price increase from previous cycle for 2022 and 2023 seasons

Photo Credit: LinkedIn profile photo of Muhammad Ammar Hassan

The seventh edition of HBL Pakistan Super League will kick off at Karachi’s National Stadium on 27 January when defending champions Multan Sultans play 2020 edition’s winners Karachi Kings. The event will conclude in Lahore on 27 February with the final at Gaddafi Stadium, Pakistan’s home of cricket.


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