Thursday, July 25, 2024

Durham Cricket: Marketing Manager

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Description
We are looking for a Marketing Manager to work with the Marketing Director and a small but highly productive and successful team of marketing and communications professionals.

Working with and supporting marketing, communications, venue delivery, events,
sponsorship, hospitality, box office and retail operations they will be a dynamic personality with exceptional attention to detail, that thrives in a fast-paced sports and events environment and has experience of gathering and analysing data from multiple sources.

The main focus of the job will be attracting people to come and watch cricket selling match tickets and memberships to various audience groups – leveraging the sport, the entertainment and the experience as selling points. There will also be a requirement to help sell promote other events such as concerts as well as the venue as a destination for private events and our retail offering.

2025 is a pivotal moment for the Club as we will launch our first professional women’s team. This is leading to an expansion of the marketing and communications department as well as other teams within the business. It is an exciting time to join the Club and provides any new employee with the opportunity to make a real impact and shape the future of the Clubs marketing activity and brand.

The Marketing Manager will work across both the men’s and women’s teams as well as the venue, events, commercial activity (sponsorship) and retail marketing.

Key responsibilities:
• Oversee marketing campaign planning and execution, including liaising with affiliates and marketing partners in order to deliver core campaign requirements for Durham Cricket across cricket ticketing, major events and venue promotions.
• Work closely with the Marketing Director and team to ensure marketing plans are
executed on time and in line with agreed strategy and budget.
• Work with the Communications Manager to deliver strategic PR campaigns, cover
current Cricket matters and manage any PR issues.
• Work with the marketing, communications and design executives to produce
content which supports marketing campaigns, deliver digital marketing campaigns,
and produce general interest content to drive engagement with the club.

• Work with the Commercial Director and Partnerships team to deliver marketing
campaigns for sponsors and club partners.
• Work with the Venue Director and Events team to promote the core events business which includes venue hire, concerts and large-scale events.
• Develop key marketing campaigns and announcement messaging with the Marketing Director, seeking strategic advice from agencies and finalising core marketing messaging for publishing across multiple marketing channels.
• Create marketing reports which analyse campaign performance, and provide
recommendations for next steps, performance improvement and revenue growth.
• Work with external vendors including: design agency, ad agency, publications,
government bodies and the sport’s governing body.
• Assist with management of the marketing budget and oversee the processing of
invoices.
• Collaborate with other internal teams such as customer service, venue operations
and partnerships teams to ensure marketing tasks are completed on time.
• Understand the market for each element of the business through market analysis,
customer profiling, press coverage monitoring and competitor awareness. Assist
with in-house data collection and analysis from multiple systems and sources.
• Work on-site at our events including cricket matches, concerts and hospitality events to ensure all marketing activities are executed as planned, and marketing contract requirements are delivered for all partners.

Requirements
• Extensive experience in a marketing role
• Experience of developing and executing marketing and communications plans
• Budget management experience
• Staff management experience
• Excellent communication skills both internally and externally
• Hard-working, with a constant desire to learn and grow
• Attention to detail
• Analytical aptitude – ability to track, change and improve results
• Willingness to work evenings and weekends
• Experience with digital marketing tools, project management and content management systems
• Experience in managing paid advertising campaigns
• Experience of data collection and analysis to make informed decisions around marketing activity
• Represent the organisations value and behaviours (see separate document)

Desirable
• Sports marketing experience
• Venue marketing experience
• Qualifications in marketing, communications or a similar area
• A passion for cricket and or sports

OTHER CONDITIONS
The post holder will be based at Seat Unique Riverside as part of the Commercial department. Due to the nature of the work the post holder will carry out his/her duties as such times/days which are most effective to perform the tasks required. This will involve some out of hours work – evenings, weekends, Bank Holidays, as necessary. There will also be significant travel around the region to meet different organisations.

EQUAL OPPORTUNITIES IN EMPLOYMENT POLICY STATEMENT
It is the policy of Durham Cricket to treat all employees and job applicants fairly and equally regardless of age, disability, gender, reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex or sexual orientation. Furthermore, Durham Cricket will ensure that no requirement or condition will be imposed without justification which could disadvantage individuals purely on any of the above situations.

We recognize and value the difference and individual contribution that people make to the organisation. We strive to ensure that diversity as well as equality is embedded in all our policies, procedures and practices, responding to employees’ needs and encouraging
employee development to increase their contribution to effective service delivery.

SAFER RECRUITMENT POLICY
Durham Cricket is committed to safeguarding and protecting the children and young people that we work with. As such, all posts are subject to a safer recruitment process, including the disclosure of criminal records and vetting checks. We ensure that we have a range of policies and procedures in place which promote safeguarding and safer working practice across our services.

HOURS
Full time 35 hours per week

SALARY
Salary – negotiable and dependent on experience

HOLIDAYS
28 days per annum (pro rata) which includes the 8 statutory Bank Holidays in England & Wales.

PENSION SCHEME
Automatic Enrolment into the Royal London Group Personal Pension Plan. Matched
employee contributions up to a maximum contribution of 5% of Basic Salary.

WORKPLACE
Durham Cricket, Seat Unique Riverside, Chester-le-Street, DH3 3QR

TO APPLY
To apply for the role please send a covering letter detailing your suitability for the role and a current CV to recruitment@durhamcricket.co.uk

Closing date for applications – the job will be open and ongoing until a suitable candidate is found.

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