Maiden Cricket, the grassroots-first women’s cricket brand redefining cricket for girls and women, has announced the signing of former England spinner and broadcaster Alex Hartley as its newest Pro Ambassador.
The partnership, signed this month, marks the start of a 12-month collaboration focusing on visibility, representation, and authentic connection with players and fans across the women’s game. Hartley — a World Cup winner turned commentator and advocate — joins the brand to champion kit built for women, while shaping future product development and community engagement.
Honor Black, co-founder of Maiden Cricket said: “Alex has blazed a trail for women’s cricket on and off the field. Her energy, humour and authenticity perfectly reflect Maiden’s mission — creating kit that fits, protects and represents female players. This partnership is about more than sponsorship. It’s about rewriting what representation looks like in cricket.”
As a Pro Ambassador, Hartley will support Maiden’s grassroots initiatives, host community Q&As and appearances, and collaborate with the Maiden team on future product development. The partnership will see Maiden activate around Hartley’s 2026 commentary and event schedule, with ambassador-led meet-ups planned at major fixtures including The Hundred and the Women’s World Cup.
Hartley will work closely with Maiden’s marketing and ambassador teams to drive engagement through authentic, community-first content.
Alex says: “The first time I saw what Maiden was building, I got it immediately. This isn’t kit with a women’s label on it, it’s kit that starts with the female players. There are so many nuances to the company and the fact that they’ve thought of things that somehow nobody has ever thought about. For example, in the cricket bag, there’s a section for your tampons and sanitary towels, the shorts are designed for girls and women for when they get their periods, the pads are smaller and lighter because the balls aren’t as quick so they don’t have to be as heavy. There are so many simple things that just make sense. They’re so passionate and openminded that it makes me very enthusiastic about working with them and the future of women and girls’ cricket.”
The partnership comes as Maiden expands its ambassador network, continuing its grassroots-first mission to build fit, protection and community at every level of the women’s and girls’ game. Because all sport starts at grassroots — and that’s where real change happens.
‘Together we’re not just playing the game, we’re changing it.’
