Cricket Australia (CA) has announced a major new commercial partnership with Aussie Broadband, which will serve as its Official Telecommunications Partner for the next three years. The deal encompasses the Men’s and Women’s national teams and will feature branding, signage, and activations at international matches across Australia.
This multi-year collaboration underscores the shared values of excellence, reliability, and high performance between the two organizations. Aussie Broadband will support CA with a nationwide technology upgrade, including the implementation of a fully managed Secure SD-WAN solution powered by Aussie Fibre and supported by Fortinet.
Aussie Broadband to enhance CA’s national network infrastructure
The partnership also includes a focus on streamlined communication through Microsoft Teams Calling, which will modernize internal communications and IT management at CA offices and venues across the country.
Community-focused initiatives part of the deal
Beyond elite cricket, Aussie Broadband will work with Cricket Australia to drive grassroots development. Initiatives include the Grassroots Technology Fund, improved tech access for community cricket clubs, and the sponsorship of a National Community Cricket Award to honor cricket’s unsung heroes.
Ed Sanders, Cricket Australia Chief Commercial Officer:
“We’re thrilled to welcome Aussie Broadband as the Official Telecommunications Partner of Cricket Australia for the next three international summers of cricket. Aussie Broadband is Australia’s most trusted telecommunications brand, and we’re proud to partner with an organisation committed to both high performance and community values.”
Brian Maher, Aussie Broadband Group Chief Executive:
“We couldn’t be prouder to help power Cricket Australia and the growth of cricket over the next three years. Cricket is central to Australia’s cultural identity, and we’re excited to provide secure, reliable connectivity from elite players to community ovals across the country.”
About Aussie Broadband
Aussie Broadband Group (ASX: ABB) is a fast-growing telecommunications provider consisting of the Aussie Broadband and Symbio businesses. The Group supplies over 1 million services, operates two Tier 1 voice providers, and owns national fibre infrastructure. Aussie Broadband offers a wide range of solutions for residential, enterprise, government, and wholesale customers.
To learn more, visit: https://www.aussiebroadband.com.au
