Newlands Cricket Ground in Cape Town with Western Province Cricket Association logo overlay and mountain backdrop during a match

South Africa’s Newlands Cricket Ground name change looms as WPCA prepares new sponsorship cycle

Cricexec Staff

Shashank Singh and Yuzvendra Chahal unveil Punjab Kings jerseys during IPL launch event with team officials and sponsor backdrop

Punjab Kings double down on IPL 2026 title push as Yuzvendra Chahal and Shashank Singh set clear trophy target amid new Nippon Paint deal

Punjab Kings

Collage of cricket sponsors and team logos including PSL, Chennai Super Kings, Punjab Kings, Surrey CCC, SIS, Pepsi and others

Global Sponsorship Roundup: IPL partnerships expand, PSL secures Pepsi, and CSA signs SiS deal

Cricexec Staff

PSL CEO Salman Naseer and PepsiCo Senior Marketing Director Hakima Mirza announcing the Pepsi partnership with the Pakistan Super League (PSL).

Pepsi secures three-year HBL PSL deal as league launches new commercial category

PCB

Marylebone Cricket Club MCC and BrewDog logos displayed side by side

Lord’s ends BrewDog partnership after cannabis producer takeover

Cricexec Staff

Exterior view of the International Cricket Council (ICC) headquarters building in Dubai under a clear blue sky.

Kettle Chips signs on as official supporter of ICC Women’s T20 World Cup 2026

ICC

Jaypee announced as official partner of Punjab Kings with IPL players in team jersey

Punjab Kings sign household brand Jaypee as official sponsor ahead of IPL 2026

Cricexec Staff

JK Lakshmi Cement Rajasthan Royals IPL team jersey launch event with players and management holding shirts

JK Lakshmi Cement returns as Rajasthan Royals principal sponsor for IPL 2026

Cricexec Staff

Punjab Kings IPL team logo alongside the SIX5SIX sportswear brand logo on a split background.

Punjab Kings renew SIX5SIX partnership to lead IPL 2026 apparel and merchandise strategy

Cricexec Staff

KT Professional logo with Royal Challengers Bengaluru (RCB) and Mumbai Indians IPL team logos on a green background.

KT Men launches in India with Mumbai Indians and RCB partnerships

Cricexec Staff

Collage of major sports teams and brand logos including Chennai Super Kings, Mumbai Indians, Kolkata Knight Riders, Skechers, Qualys, Ashok Leyland, San Francisco Unicorns, Plum, Cricket Ireland and Sports Pro Travel.

Global Sponsorship Roundup: IPL franchises secure new sponsors, The Hundred lands Skechers, and India’s World Cup stars spark endorsement surge

Cricexec Staff

CricViz announcement graphic showing London Spirit appointing CricViz as its performance analysis provider in a multi-year agreement.

London Spirit signs multi-year analytics partnership with CricViz ahead of The Hundred

CricViz

Indian cricketer Abhishek Sharma in India jersey alongside the De Beers “A Diamond Is Forever” brand logo.

De Beers signs Indian cricketer Abhishek Sharma to front natural diamond campaign in India

Cricexec Staff

Steve Elworthy, CEO of Surrey CCC, and Paul Philpott, President and CEO of Kia UK, with Surrey women’s cricketers at the Oval cricket ground.

Kia and Surrey unveil landmark partnership in women’s domestic cricket

Surrey County Cricket Club

Suryakumar Yadav and Jasprit Bumrah with the ICC Men’s T20 World Cup 2026 logo and trophy representing the tournament in India and Sri Lanka.

India’s T20 World Cup triumph sparks endorsement surge as brands target cricket’s new commercial stars

Cricexec Staff

Rohit Sharma, Jasprit Bumrah and Hardik Pandya in Mumbai Indians jerseys during Plum skincare partnership promotional campaign with Mumbai Indians.

Mumbai Indians sign Plum as official skincare and digital partner for IPL 2026

Mumbai Indians