Sachin Tendulkar pictured alongside the OpenAI logo against a cricket stadium and artificial intelligence-themed background.

Sachin Tendulkar partners with OpenAI to explore new ways of using ChatGPT

Cricexec Staff

Vaibhav Sooryavanshi raises his bat in celebration during an IPL match wearing Rajasthan Royals jersey in a packed stadium at night

Vaibhav Sooryavanshi commands ₹1.5–2 crore (US$150K–200K) a day as brands bet on 15-year-old star

Cricexec Staff

Vaibhav Sooryavanshi in Rajasthan Royals jersey with Rajasthan Royals and IPL logos, highlighting the young cricketer's association with the franchise in the Indian Premier League.

Vaibhav Sooryavanshi’s net worth hits ₹7-10 crore (US$737K-$1M) at 15 as brands line up for India star

Cricexec Staff

Mitchell Starc, Alyssa Healy and Lisa Sthalekar as Corked Willow partners with House of Arras and Pete's Pure

Mitchell Starc, Alyssa Healy and Lisa Sthalekar launch wine venture targeting India

Cricexec Staff

India cricketer Suryakumar Yadav wearing a custom New York Yankees jersey during his introduction as an MLB India Ambassador at Yankee Stadium.

MLB signs Suryakumar Yadav as ambassador to accelerate India expansion

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Indian cricketer Smriti Mandhana featured alongside the Candere Lifestyle Jewellery logo as the brand's ambassador.

Smriti Mandhana joins Shah Rukh Khan as Candere brand ambassador

Cricexec Staff

Indian Premier League IPL logo featuring batsman silhouette with colorful swoosh on grey background

Celebrity endorsements surge during IPL 19 as film stars strengthen grip on cricket advertising

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Virat Kohli featured alongside Shah Rukh Khan and Priyanka Chopra against a money-themed background, illustrating a comparison of celebrity net worth, earnings, brand value, and financial success in India.

Virat Kohli tops India’s celebrity rankings ahead of Shah Rukh Khan and Priyanka Chopra

Cricexec Staff

Vaibhav Sooryavanshi in Rajasthan Royals jersey with Rajasthan Royals and IPL logos, highlighting the young cricketer's association with the franchise in the Indian Premier League.

Vaibhav Sooryavanshi’s endorsement value surges after IPL 2026 heroics as brands race to sign teenage star

Cricexec Staff

Black and white portrait of Virat Kohli alongside the Oakley logo, highlighting brand endorsement by the Indian cricketer.

Virat Kohli named face of Oakley Meta AI performance glasses in India

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Indian cricketer Suryakumar Yadav in India team jersey with Skechers logo on orange background.

Skechers lands Suryakumar Yadav in major play for cricket performance market

Cricexec Staff

Arshdeep Singh portrait with Rotors and Doctor’s Choice logos representing brand partnership and endorsement in cricket

Arshdeep Singh signs dual brand deals with Rotoris and Doctor’s Choice as IPL drives endorsement strategy

Cricexec Staff

MS Dhoni in Chennai Super Kings jersey alongside Kuku logo on red and black background

MS Dhoni bets on AI-powered short-form video platform Kuku TV

Cricexec Staff

Indian cricketer Abhishek Sharma in India jersey alongside the De Beers “A Diamond Is Forever” brand logo.

De Beers signs Indian cricketer Abhishek Sharma to front natural diamond campaign in India

Cricexec Staff

Suryakumar Yadav and Jasprit Bumrah with the ICC Men’s T20 World Cup 2026 logo and trophy representing the tournament in India and Sri Lanka.

India’s T20 World Cup triumph sparks endorsement surge as brands target cricket’s new commercial stars

Cricexec Staff

Indian cricketer Ajinkya Rahane in a purple jersey posing next to the logo of Señora Asset Management on a brown background, representing a brand endorsement.

Ajinkya Rahane joins Senora Asset Management as investor and board member in strategic brand move

Cricexec Staff