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Home › Media & Sponsorship › Endorsements

India cricketer Suryakumar Yadav wearing a custom New York Yankees jersey during his introduction as an MLB India Ambassador at Yankee Stadium.

MLB signs Suryakumar Yadav as ambassador to accelerate India expansion

Cricexec Staff

July 9, 2026

Indian cricketer Smriti Mandhana featured alongside the Candere Lifestyle Jewellery logo as the brand's ambassador.

Smriti Mandhana joins Shah Rukh Khan as Candere brand ambassador

Cricexec Staff

June 29, 2026

Indian Premier League IPL logo featuring batsman silhouette with colorful swoosh on grey background

Celebrity endorsements surge during IPL 19 as film stars strengthen grip on cricket advertising

Cricexec Staff

June 18, 2026

Virat Kohli featured alongside Shah Rukh Khan and Priyanka Chopra against a money-themed background, illustrating a comparison of celebrity net worth, earnings, brand value, and financial success in India.

Virat Kohli tops India’s celebrity rankings ahead of Shah Rukh Khan and Priyanka Chopra

Cricexec Staff

June 10, 2026

Vaibhav Sooryavanshi in Rajasthan Royals jersey with Rajasthan Royals and IPL logos, highlighting the young cricketer's association with the franchise in the Indian Premier League.

Vaibhav Sooryavanshi’s endorsement value surges after IPL 2026 heroics as brands race to sign teenage star

Cricexec Staff

June 4, 2026

Black and white portrait of Virat Kohli alongside the Oakley logo, highlighting brand endorsement by the Indian cricketer.

Virat Kohli named face of Oakley Meta AI performance glasses in India

Cricexec Staff

April 30, 2026

Indian cricketer Suryakumar Yadav in India team jersey with Skechers logo on orange background.

Skechers lands Suryakumar Yadav in major play for cricket performance market

Cricexec Staff

April 23, 2026

Arshdeep Singh portrait with Rotors and Doctor’s Choice logos representing brand partnership and endorsement in cricket

Arshdeep Singh signs dual brand deals with Rotoris and Doctor’s Choice as IPL drives endorsement strategy

Cricexec Staff

April 22, 2026

MS Dhoni in Chennai Super Kings jersey alongside Kuku logo on red and black background

MS Dhoni bets on AI-powered short-form video platform Kuku TV

Cricexec Staff

April 1, 2026

Indian cricketer Abhishek Sharma in India jersey alongside the De Beers “A Diamond Is Forever” brand logo.

De Beers signs Indian cricketer Abhishek Sharma to front natural diamond campaign in India

Cricexec Staff

March 12, 2026

Suryakumar Yadav and Jasprit Bumrah with the ICC Men’s T20 World Cup 2026 logo and trophy representing the tournament in India and Sri Lanka.

India’s T20 World Cup triumph sparks endorsement surge as brands target cricket’s new commercial stars

Cricexec Staff

March 11, 2026

Indian cricketer Ajinkya Rahane in a purple jersey posing next to the logo of Señora Asset Management on a brown background, representing a brand endorsement.

Ajinkya Rahane joins Senora Asset Management as investor and board member in strategic brand move

Cricexec Staff

December 4, 2025

Harmanpreet Kaur in India jersey next to ICC Women's Cricket World Cup 2025 logo on pink background

Harmanpreet Kaur’s brand value skyrockets after World Cup win, triggering endorsement boom

Cricexec Staff

November 21, 2025

India women’s cricket team players Jemimah Rodrigues, Smriti Mandhana, Harmanpreet Kaur, Deepti Sharma, and Shafali Verma with ICC Women’s World Cup 2025 logo and sponsor logos including Pepsi, Nike, Puma, Surf Excel, Rexona, Gulf Oil, Swiggy Instamart, and Hyundai.

India’s World Cup-winning women become million-dollar brand stars as endorsements surge

Cricexec Staff

November 5, 2025

Virat Kohli, MS Dhoni, and Rohit Sharma with BCCI and Dream11 logos in the background

Gaming ban hits top Indian cricketers with ₹200 crore in lost endorsements

Cricexec Staff

August 29, 2025

MS Dhoni sitting confidently in a chair wearing a blue suit and tie, exuding charisma and style.

MS Dhoni files trademark for “Captain Cool” as personal brand expands

Cricexec Staff

July 1, 2025

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Latest Posts

Portrait collage featuring Julie Harrington, Trent Keep and Lauren Rowles, highlighting three prominent figures in cricket administration, coaching and player development.

People Moves: Roundup (July 17, 2026)

Sunil Gavaskar in formal attire next to the Board of Control for Cricket in India (BCCI) logo on blue background

Sunil Gavaskar urges BCCI to avoid drastic changes after India’s T20 setback, calls for technical fixes

Ravichandran Ashwin featured alongside the ICC logo, ICC Men's Cricket World Cup logo and ICC Men's T20 World Cup logo in a graphic about international cricket tournaments.

Ravichandran Ashwin backs ICC World Cup format overhaul but urges stronger pathway for emerging nations

Max O'Dowd featured alongside the ICC logo and ICC Men's Cricket World Cup logo in a graphic about the Netherlands batter and international cricket.

Max O’Dowd criticises ICC’s revamped World Cup pathway for Associate nations

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Top Stories

People Moves: Roundup (July 17, 2026)

Sunil Gavaskar urges BCCI to avoid drastic changes after India’s T20 setback, calls for technical fixes

Ravichandran Ashwin backs ICC World Cup format overhaul but urges stronger pathway for emerging nations

Max O’Dowd criticises ICC’s revamped World Cup pathway for Associate nations

Pakistani cricket stars back Saudi Arabia’s Jeddah stadium project as Kingdom expands cricket ambitions

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