ST JOHN’S, Antigua – Cricket West Indies (CWI) has renewed its long-standing partnership with Apex Group Ltd. ahead of the West Indies Men’s ODI and T20I Series against Ireland and England, running from May 21 to June 15, 2025.
The Apex brand will once again feature prominently on the front of the “Men in Maroon” team shirts across six One Day Internationals and six T20 Internationals. These matches mark the West Indies’ return to international competition for the first time since December 2024.
Brand visibility and employee engagement at core of partnership
Beyond shirt sponsorship, the partnership extends to innovative fan and employee engagement initiatives. Selected Apex employees will get exclusive access to team training sessions in Dublin and London, offering a behind-the-scenes look at the West Indies squad in action.
CWI and Apex will also co-develop original digital content, highlighting key player performances and unique moments throughout the tour. This content will be distributed across social platforms to engage global cricket fans and expand the digital footprint of West Indies cricket.
Leadership commentary reinforces shared values
Chris Dehring, CEO of Cricket West Indies, emphasized the importance of the partnership, saying:
“Apex has proven to be an outstanding and consistent partner, aligning its global brand with the strength, passion, and legacy of West Indies cricket. Their continued investment reflects confidence in our team and our regional brand. With the Apex logo once again front and centre, we anticipate significant global visibility and mutual value.”
Peter Hughes, Founder and CEO of Apex Group, added:
“We’re pleased to renew our partnership with the West Indies cricket team, an iconic presence in global sport. This collaboration offers a unique opportunity to connect with diverse audiences internationally and celebrate our shared values of performance and resilience, while also supporting the Caribbean’s next generation of talent.”
Full match schedule for Ireland and England tours 2025
West Indies vs Ireland ODI Series
- 1st ODI: May 21 – Castle Avenue, Dublin
- 2nd ODI: May 23 – Castle Avenue, Dublin
- 3rd ODI: May 25 – Castle Avenue, Dublin
West Indies vs England ODI Series
- 1st ODI: May 29 – Edgbaston, Birmingham
- 2nd ODI: June 1 – Sophia Gardens, Cardiff
- 3rd ODI: June 3 – The Kia Oval, Kennington
West Indies vs England T20I Series
- 1st T20I: June 6 – Seat Unique Riverside, Chester-le-Street
- 2nd T20I: June 8 – Seat Unique Stadium, Bristol
- 3rd T20I: June 10 – Utilita Bowl, Southampton
West Indies vs Ireland T20I Series
- 1st T20I: June 12 – Magheramason, Bready
- 2nd T20I: June 13 – Magheramason, Bready
- 3rd T20I: June 15 – Magheramason, Bready
CWI remains committed to strengthening its commercial footprint through international partnerships like the one with Apex, while also boosting engagement with global fans and corporate partners.
