16 July 2025: The Caribbean Premier League (CPL) has officially appointed Hayley Matthews — captain of the West Indies Women’s team and T20 World Cup winner — as an official tournament ambassador, reinforcing its commitment to inclusivity, youth development, and fan engagement.
A pioneering figure in women’s cricket, Matthews brings not only elite talent but a deep personal passion for community-driven initiatives. As CPL ambassador, she will champion two key pillars:
Empowering women and girls through cricket
Matthews will work closely with CPL and regional partners to grow women’s and girls’ participation in cricket. Her outreach will include:
- Grassroots clinics and workshops
- School engagement programs to inspire future female cricketers
- Advocacy for equal access and opportunities in the sport
Her leadership aims to break down barriers and provide more girls with the platform and confidence to pursue cricket across the Caribbean.
Leading CPL’s health and wellness campaigns
Beyond cricket, Matthews will spearhead initiatives focused on health, fitness, and mental well-being. As a high-performance athlete managing diabetes, her personal story will serve as an inspiration for fans to adopt healthier, more active lifestyles.
These campaigns will leverage CPL’s reach and Matthews’ credibility to foster positive behavior change among young fans and families throughout the region.
“We are thrilled to welcome Hayley Matthews to the CPL family in this new role,” said Pete Russell, CPL CEO. “Hayley’s impact on the global stage has been nothing short of inspirational. Her presence will not only elevate the visibility of women’s cricket, but will also ensure CPL continues to be a fan-centric and inclusive tournament for everyone.”
Hayley Matthews: “It’s an honour to help shape the future of cricket”
In her own words, Matthews emphasized the importance of this opportunity:
“It’s an honour to join CPL as an ambassador and help shape the future of cricket in the region. I’m passionate about giving more girls the chance to play and enjoy the game, and I’m excited to use this platform to promote healthier, more active lives across our communities.”
Her appointment reflects a strategic expansion of CPL’s mission — making cricket not just more entertaining, but also more inclusive and impactful.
Upcoming appearances in Barbados
Fans will have a chance to connect with Hayley Matthews in person during two key events in Barbados this weekend:
- Saturday, 19 July | 12pm – 6pm: CPL’s Trophy Tour at National Botanical Gardens
- Sunday, 20 July | 12pm – 4pm: CPL’s Health & Wellness Day at Usain Bolt Sports Complex
With her charisma, experience, and authentic connection to fans, Hayley Matthews is poised to help the Caribbean Premier League deepen its roots as a platform for empowerment and change.
