ICC and ECB launch global ‘Catch the Spirit’ campaign ahead of home Women’s T20 World Cup
LONDON: The International Cricket Council (ICC) and the England and Wales Cricket Board (ECB) have officially launched ‘Catch the Spirit’ — a bold new global marketing campaign for the ICC Women’s T20 World Cup 2026, which will take place in England next summer.
The campaign was unveiled in London with the aim of building anticipation ahead of what promises to be a landmark tournament in women’s sport. It features global stars including Ellyse Perry (Australia), Hayley Matthews (West Indies), Lauren Bell (England), and Richa Ghosh (India), along with a surprise cameo from former England international Andrew Flintoff.
‘Catch the Spirit’ captures the energy and national excitement that a World Cup brings, and its launch coincides with tickets going on general sale for all matches across the 33-game tournament, which runs from 12 June to 5 July 2026.
Lord’s to host blockbuster fixtures, including the final
London’s iconic Lord’s Cricket Ground will be a major venue for the tournament, hosting high-profile matches including:
- England v West Indies – Wednesday 24 June (18:30)
- South Africa v Qualifier – Sunday 28 June (10:30)
- Australia v India – Sunday 28 June (14:30)
- The Final – Sunday 5 July (14:30)
These marquee fixtures are expected to draw large crowds, with the final offering the chance for a new chapter in women’s cricket history to be written at the home of cricket.
A transformative moment for women’s cricket
The 2026 edition will feature 33 matches across 24 days in world-class venues throughout England. It represents a powerful opportunity to accelerate the growth of women’s cricket, both in participation and mainstream visibility.
Fans are encouraged to secure their seats early, as initial demand has already been strong for many of the matches. The event is poised to become one of the defining moments in the women’s sporting calendar globally.
England players react to the home tournament
Maia Bouchier, England batter, shared her excitement: “Growing up in North London, I’ve been lucky to spend a lot of time at Lord’s. It never gets lost on me how special it is to play there. It’s going to be incredible with the World Cup here next summer, for the team and the fans.”
Heather Knight, England captain, added: “Home World Cups are always incredibly special. Winning the 2017 World Cup at Lord’s is a day I’ll never forget. It was a catalyst moment for women’s cricket in this country, and next summer we have the chance to go even bigger.”
Tickets on sale now
With global interest already high, fans can purchase tickets now to be part of what’s expected to be a historic celebration of women’s cricket. The ICC Women’s T20 World Cup 2026 is set to be one of the most anticipated sporting events in England next summer.
