RISE Worldwide
Description
https://www.riseworldwide.in/careers
Role Overview
Responsibilities:
This role sits at the intersection of athlete marketing, brand storytelling, and sponsorship PR. You’ll work on the strategy and execution for communication around India’s top cricketers while shaping the media narrative for RISE’s sponsorship and brand partnerships.
We’re looking for a strategic storyteller who can craft compelling narratives, drive earned media, and build visibility for both talent and business. If you understand the pulse of Indian sport and can translate personality into public impact, and know how to position a brand for both media and fan engagement, this is the role for you.
Core Competencies
• Excellent storytelling instincts with a sharp eye for reputation building and brand protection.
• Strong understanding of cricketing ecosystems, sports marketing, and the Indian media landscape.
• Comfortable navigating celebrity/talent management, with discretion and sensitivity.
Key Responsibilities
Talent PR & Brand Building
• Drive long-term PR strategy for RISE-managed cricketers, building strong on and off-field narratives.
• Shape athlete stories beyond the game—lifestyle, values, interests, causes.
• Collaborate across internal teams to craft brand stories across media, content, social, and campaigns.
• Guide athlete positioning to align with brand values and endorsement opportunities.
Sponsorship PR & Brand Partnerships
- Craft compelling media narratives around RISE’s sponsorships and brand alliances.
- Drive thought leadership via podcasts, panels, and industry events.
- Identify & amplify key PR moments across campaigns, renewals, and innovations.
- Partner with brands and rights holders to co-create impactful PR storytelling.
Preferred Work Experience
10-12 years of experience in PR, marketing, or athlete/lifestyle brand management—preferably with sports, lifestyle, or entertainment brands.