Photo Credit: Kolkata Knight Riders
SIX5SIX, one of India’s leading sportswear brands, is proud to announce its partnership with Kolkata Knight Riders (KKR), three-time champions and reigning 2024 titleholders.
Built on a design-first philosophy, SIX5SIX believes in using apparel as a storytelling medium. Every piece—from the on-field jerseys to travel and fan collections—will be inspired by KKR’s journey, reflecting the passion, resilience, and pride that define the franchise. The goal is to deepen the emotional connection between the franchise and its passionate supporters across the globe by providing pieces that are affordable and exclusive.
“We are thrilled to team up with Kolkata Knight Riders, a franchise that embodies the spirit of excellence and unity. This partnership is about more than just sportswear—it’s about celebrating a champion mentality and delivering a world-class experience to the KKR family. We can’t wait to unveil what we’ve created,” said Avni Aneja, Co-founder & Creative Director of SIX5SIX.
“We at the Kolkata Knight Riders have always put our fans at the heart of everything we do, as demonstrated by our journey in the TATA IPL since its inception. This collaboration with SIX5SIX aligns perfectly with our vision, as we partner with a brand that shares our commitment to excellence. With a strong focus on high-quality craftsmanship, design excellence, and merchandise that resonates with our young and fashion-forward fanbase, we’re thrilled to begin this journey with them in 2025. Together, we aim to create more memorable moments for our passionate fanbase,” said Binda Dey, Group CMO, Knight Riders Sports.
Fans can soon get their hands on the exclusive KKR merchandise, which will be available on www.six5six.in and select retailers nationwide.
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Kolkata Knight Riders (KKR) is a professional cricket team based in Kolkata, competing in the Indian Premier League (IPL). Owned by Bollywood actor Shah Rukh Khan, actress Juhi Chawla, and her spouse Jay Mehta, the team plays its home matches at Eden Gardens.
