Rohit Sharma is preparing for a major move beyond cricket, with Sony Pictures Networks unveiling a teaser campaign around what it has described as “the biggest entertainment debut of the year.”
The India Captain and Mumbai Indians star is set to headline a new entertainment project across Sony Entertainment Television and Sony LIV, marking his first major crossover into mainstream television and digital entertainment.
While Sony has not officially revealed the format, release date or full details of the show, the early promotional campaign has already generated massive buzz online — driven largely by Sharma’s hugely popular viral catchphrase.
The teaser repeatedly references Rohit’s now-famous line:
“Koi bhi garden mein nahi ghumega (No one will roam in the garden).”
Sony banks on Rohit Sharma’s crossover appeal
The over one-minute teaser shows fans continuously asking Sharma to repeat the line, which became one of Indian cricket’s most viral moments during recent international campaigns.
As the requests continue, Sharma grows visibly frustrated before jokingly calling his assistant to stop gardening work happening at his home terrace — a playful nod to the internet obsession surrounding the phrase.
Later in the promo, Rohit addresses the unexpected popularity of the moment directly.
“Do line kya bol di, itna viral ho gaya… jab mera poora show aayega toh kya hoga? (I said just two lines, and it went so viral… imagine what will happen when my full show airs?).”
The teaser closes with Sony positioning the project as one of its biggest entertainment launches of 2026.
The Sony LIV platform has also reportedly listed the project under its “Reality” section, fuelling speculation that the show could feature a chat-show or celebrity-led entertainment format.
Rohit Sharma expands beyond cricket after format retirements
The project represents Sharma’s biggest move into entertainment following his retirement from T20 internationals and Test cricket.
One of India’s most commercially influential athletes, Rohit remains among the country’s most recognisable sporting personalities, with strong appeal across television audiences, advertisers and digital platforms.
Sony’s decision to build a major entertainment property around Sharma also reflects a wider trend across global sports media, where broadcasters and streaming companies are increasingly investing in athlete-led content to drive audience engagement beyond live sport.
