“Such substantial increase in the brand partnership rights highlights how big the brand of the HBL Pakistan Super League has become and I am sure the Pakistan cricket fans will enjoy the upcoming edition.”
Salman Naseer
Chief Operating Officer and Bid Committee Chair
PCB
(on Trans Group getting the PSL’s brand partnership rights for a four-year-term, from 2022 to 2025, at a 200%+ increase over the previous cycle)
Read the full article here.
Photo Credit: LinkedIn profile photo of Salman Naseer
