Dr. Tara Wilkinson-McClean pictured alongside West Indies women’s cricketers and the WCPL logo.

Ecosystems, Not Moments: The Future of Women’s Sport (Guest Post)

Dr. Tara Wilkinson-McClean

Collage featuring the logos of Cricket West Indies, Zimbabwe Cricket, WCPL, Leicestershire County Cricket Club, Fifty Five, Mukuru, Lions Cricket, Enza Construction and Joburg, highlighting global cricket partnerships and sponsors.

Global Sponsorship Roundup: Cricket West Indies, Sachin Tendulkar and Lions Cricket headline the week’s commercial activity

Cricexec Staff

Guyana Amazon Warriors women players celebrate a wicket during a Women's Caribbean Premier League (WCPL) match.

Limacol announced as new title sponsor of Women’s Caribbean Premier League

CPL

Barbados Royals players celebrate with the Women's Caribbean Premier League trophy after winning the WCPL 2025 title

Women’s CPL expands to four teams as Jamaica Empress join 2026 tournament

CPL

Tara Wilkinson-McClean featured alongside the Caribbean Premier League (CPL) logo and Barbados Royals women's cricket players in a stadium setting

‘Women have always been there’: inside the CPL’s data-driven case for cricket’s next frontier

Zee Zaidi

Barbados Royals women's team celebrating on the field during a Women's Caribbean Premier League (WCPL) 2025 match, wearing vibrant pink kits.

WCPL unveils expanded 2026 tournament as Jamaica Empress joins revamped competition

CPL

Women's cricket month celebration featuring female cricketers, a sports presenter and young fans at a cricket stadium, highlighting the growth and popularity of women's cricket.

cricexec celebrates Women’s Cricket Month

Zee Zaidi

Test Twenty cricket brand logo displayed in gold on a dark red background.

Test Twenty launches mixed-gender cricket model with groundbreaking ‘Parity Rule’

Cricexec Staff

Venky Mysore with Kolkata Knight Riders and Los Angeles Knight Riders visuals highlighting KKR’s expansion from Kolkata to Los Angeles in Major League Cricket.

Inside Venky Mysore’s global strategy that scaled Knight Riders from Kolkata to LA—with the Olympics up next

Cricexec Staff

Two cricketers celebrating a wicket during a Caribbean Premier League (CPL) 2025 T20 match, wearing colorful team jerseys.

JioStar introduces Hindi commentary for CPL and WCPL for the first time

CPL