Blockchain meets cricket: TokenFi steps up with major series sponsorship
Crypto brand TokenFi is the title sponsor for England’s three-match T20 International series against Ireland this September—an ambitious partnership that highlights both the rising intersection of sports and blockchain, and TokenFi’s expanding footprint in global cricket.
The series is taking take place from September 17 to 21, 2025, at The Village, Malahide, Dublin, and is expected to draw significant international attention.
Global broadcast reach
The England tour of Ireland is projected to attract over 30 million viewers worldwide, making it one of the most visible T20I events on the global calendar this year.
TNT Sports will broadcast the matches in the UK and Ireland, with Supersport covering Sub-Saharan Africa, Rush handling the Caribbean market, Fancode in India, and Tapmad delivering the action to fans in Pakistan. This broad distribution ensures TokenFi’s branding will be seen across some of cricket’s most passionate and high-growth markets.
Comprehensive branding and visibility
As part of the sponsorship agreement, TokenFi will enjoy extensive visibility throughout the series. The company’s branding will appear across multiple key touchpoints including:
- Series logo
- Pitch mats
- Boundary ropes
- Perimeter boards
- Post-match interview backdrops
- Integrated broadcast graphics
This level of integration is designed to ensure TokenFi’s presence is felt not only in the stadium, but across all international broadcast feeds and digital platforms.
Second major partnership with Cricket Ireland
This sponsorship builds on TokenFi’s earlier involvement with Cricket Ireland during the West Indies tour in early 2025, which included three ODIs in Dublin and three T20Is in Northern Ireland. That earlier series garnered over 20 million viewers, and TokenFi leveraged similar branding strategies to connect with fans.
By returning for a second high-profile event, TokenFi is signaling a long-term commitment to cricket as part of its global brand and growth strategy.
Aligned with TokenFi’s product launch
The timing of this sponsorship also coincides with a major product rollout by TokenFi. The company is launching Nimbus, a new airdrop automation platform built on BNB Chain.
Nimbus is designed to streamline large-scale token distributions, offering blockchain projects a more efficient and scalable method to deliver community rewards and token drops.
This strategic alignment allows TokenFi to capitalize on a moment of major exposure while introducing its newest innovation to a global tech-savvy sports audience.
Strengthening ties with a global sport
As England prepares to face a determined Irish side on home soil, TokenFi is using the moment to deepen its association with one of the world’s most popular sports.
By combining global broadcast exposure, strong local engagement, and a timely product launch, TokenFi’s title sponsorship represents a model of how blockchain firms are leveraging cricket’s international platform for growth and visibility.
