Virat Kohli has finally addressed the noticeable change to his Instagram profile that left fans curious—his decision to archive all old promotional posts and personal content. In a candid and humorous exchange with Mr. Nags, the former India captain shed light on the move and hinted at a shift in how he approaches social media.
When asked by Mr. Nags whether his brand value had skyrocketed following India’s recent triumphs at the ICC Champions Trophy and T20 World Cup, Kohli grinned and confidently replied, “Yes.”
The conversation quickly turned to the changes on Kohli’s Instagram profile. “Is that why you have archived all your old photos? Because I saw your Instagram profile,” quipped Mr. Nags.
Kohli responded with a mix of introspection and clarity: “I’m in a very interesting place with social media. Currently, I’m not in a space where I’d be engaging too much, you never know about the future. But, it definitely needed a reset.”
This reset, as Kohli suggests, marks a new chapter in his digital presence—one that aligns with his evolving priorities both on and off the field. With over 260 million Instagram followers, Kohli remains one of the most influential sports personalities online, and his shift away from ad-heavy content reflects a more intentional and perhaps mindful use of the platform.
As fans and brands watch closely, Kohli’s approach could very well redefine the blueprint for athlete engagement in the digital age.
Name of Author: Cricexec Staff
