the business of cricket

WH Cricket: A New Initiative to Support Women in Cricket

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A new initiative is set to enhance opportunities for women and girls in cricket. WH Cricket (whcricket.com), founded by cricketing duo Courtney and Lauren Winfield-Hill, aims to provide accessible learning, training, and community support through a combination of digital and in-person coaching.

With a dedicated online platform, WH Cricket offers structured courses, coaching sessions, and resources to help players and coaches at all levels develop their skills. Beyond digital learning, the brand has plans for live coaching sessions, events, and mentorship programs throughout the year, with the goal of increasing accessibility and participation in the sport.

“We are beyond excited to launch WH Cricket and bring something truly special to women and girls across the world. This platform is more than just a coaching tool—it’s a game changer. It’s about creating opportunities, fostering growth, and building a community where women feel supported and empowered in every step of their cricket journey.” said Lauren and Courtney Winfield-Hill.

Expanding Access and Breaking Barriers

One of WH Cricket’s core missions is to address the challenges that have historically limited female participation in cricket. Access to quality coaching, proper training environments, and well-fitted equipment have often been barriers for women and girls in the sport. Through partnerships such as Maiden Cricket, which designs cricket apparel specifically for women, WH Cricket aims to provide better support for female athletes.

Additionally, WH Cricket is partnering with HerGameToo, a campaign dedicated to tackling discrimination and ensuring safe spaces in sports. This collaboration will help create a more welcoming environment for women and girls in cricket, reinforcing WH Cricket’s emphasis on inclusivity.

A Major Partnership with LPCricket

WH Cricket’s impact is further strengthened through its partnership with LPCricket, a program focused on developing players and coaches. This collaboration provides aspiring female cricketers with access to expert training and mentorship from experienced professionals.

“I am delighted to announce that LPCricket is partnering with WH Cricket to provide a unique platform for female coaches and players to develop their skills. This exciting collaboration offers a chance to learn from two of the game’s leading figures, Lauren Winfield-Hill and Courtney Hill.

Their professionalism, expertise, and passion for the sport make them inspiring role models for women and girls who love cricket. I am proud to be working with WH Cricket to support the growth of women’s cricket and provide opportunities for female players and coaches to thrive.” 

Liam Plunkett, LPCricket

A Growing Community with Membership Benefits

To further build its network of players and coaches, WH Cricket has introduced a membership program powered by LOKKAROOM. Members receive discounts on training courses, exclusive content, behind-the-scenes interviews, and additional resources designed to enhance their cricketing experience. A portion of the membership fees will also go toward grants, helping aspiring cricketers access training and development opportunities.

The Future of WH Cricket

With its blended approach to learning—offering both digital courses and in-person experiences—WH Cricket is positioning itself as a key platform for the development of women’s cricket. The initiative represents more than just training; it aims to build a strong, supportive community that empowers the next generation of female players and coaches.

By focusing on accessibility, inclusivity, and development, WH Cricket is set to make a significant impact on the landscape of women’s cricket—helping more women and girls step onto the field with confidence.

For more information and updates, visit whcricket.com.

Name of Author: Cricexec Staff

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