Willow TV has formed a groundbreaking partnership with Swift TV, India’s leading FAST (Free Ad-Supported Streaming Television) platform, to provide free, unlimited cricket streaming to fans across the United States and Canada. This move eliminates the need for subscriptions, paywalls, or login requirements—making high-quality cricket accessible to millions.
A strategic shift to the FAST model
Traditionally, Willow TV was a premium platform bundled with cable packages or offered via paid digital subscriptions. Now, it’s adopting the rapidly growing FAST model—a market expected to hit $17 billion globally by 2029. This shift aims to reach a broader audience that prefers free, ad-supported content.
Swift TV’s reputation for multilingual content and a growing user base makes it the perfect partner to help Willow TV expand in North America, especially where affordable, legal access to live cricket has been a long-standing challenge.
Improving accessibility for overseas cricket fans
Fans outside traditional cricket markets often face barriers such as expensive cable fees, geo-blocking, and poor streaming quality. The new partnership solves these issues by offering:
No login requirements – Watch instantly after downloading the app
No subscription or payment – 100% free and ad-supported
High-definition streaming – With adaptive bitrate technology to reduce buffering
This ensures a seamless, inclusive experience—whether you’re watching from Montreal, Houston, or anywhere else in North America.
Boosting cricket’s reach and advertiser value
Cricket generates over $9 billion annually worldwide, with India leading in revenue from media rights, sponsorships, and merchandise. Offering free streaming increases total viewership and ad inventory, providing a compelling platform for advertisers.
Live cricket delivers unmatched brand safety and emotional resonance. It provides advertisers access to a loyal, engaged audience through advanced targeting tools—especially valuable in today’s fragmented digital ecosystem.
Strategic business benefits for Willow TV
This FAST model offers multiple advantages for Willow TV:
Audience Expansion – Tapping into both new and established cricket markets
Enhanced Brand Equity – Strengthening global positioning
Sustainable Monetization – Driving ad revenues with increased engagement
Cross-Promotion Opportunities – Promoting other content like documentaries and features
Through this partnership, Willow TV secures a stronger foothold in the sports streaming market, while offering more value to advertisers and fans alike.
Swift TV: A broader entertainment ecosystem
While cricket is the highlight, Swift TV delivers a diverse entertainment experience:
150+ live channels – Covering sports, movies, news, music, and lifestyle
Content in 10+ languages – Ensuring regional diversity
Vast content library – Includes films, shows, short films, and podcasts
This positions Swift TV as more than just a cricket streaming service—it’s an all-in-one digital entertainment platform.
A turning point in global cricket broadcasting
This partnership between Willow TV and Swift TV redefines how cricket is delivered and experienced by fans, especially in regions that have long lacked affordable access. It’s a transformative move for fans, advertisers, and both companies—ushering in a new era for free cricket streaming in North America.
From World Cups to Test series, fans can now enjoy the thrill of every match—without barriers.
