Sunday, December 4, 2022

Islamabad United to continue partnership with Sabroso

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Islamabad United, the most successful franchise in HBL PSL history, is happy to announce that it will continue its partnership with Sabroso The Chicken Specialist for 5 of the HBL PSL 5. Sabroso will be the Official Food Partner of the franchise, as it was for PSL 4. The partnership will give Sabroso access to exclusive digital content from Islamabad United. Sabroso will also participate in the promotion of Islamabad United for HBL PSL4.

Commenting on this partnership, Salman Sabir, the Chairman of Sabroso said,“We are really excited to continue with Islamabad United this season. Sabroso has the same core values as Islamabad United, we want a united Pakistan and a greener Pakistan. Islamabad United’s digital platform is very engaging and our partnership over the past twelve months with them has been a fruitful one. Sabroso has always invested in cricket, from Grade II to the PSL, and plans to do more in the future hopefully. Along with Islamabad United, we hope we can bring positive change to our country through cricket.”

Sharing his thoughts on this endeavour, Ali Naqvi, owner of Islamabad United added, “We are glad to continue our partnership with Sabroso for this season of PSL. Sabroso has supported cricket in Pakistan and has been a trusted partner for us. Their reputation in the Pakistan poultry industry is unrivalled, and their commitment to makes this the perfect partnership for both parties.”

Islamabad United is one of the six franchise teams in the Pakistan Super League (PSL), and is the winner of the first and third seasons of the HBL PSL. The franchise believes in bringing change to Pakistani sports with the introduction of international standards of practice and a commitment to continuous progress.

AAN – Leonine Sports is the proud owner of Islamabad United, the FIRST CHAMPIONS and the most successful team in the Pakistan Super League. Part of the Leonine Global group, AAN – Leonine Sports is focused on enabling sports and creating franchises with a mission to provide:  1) A truly global experience on sports entertainment; 2) A fan base which is loyal, aware and supportive of the sport and the franchise; 3) An aspirational beacon for up and coming players to strive for excellence in cricket for Pakistan in particular and for the world at large; 4) An eco-system for the promotion of sports through close partnerships with the respective sports boards; 5) A truly professionally-run organization with exceptional standards of corporate governance and international best practices; 6) Promotion of Pakistan through sports and involvement of internationally known figures into Pakistan; 7) A responsible member on CSR.

The company focuses on the above mission statement by implementing a strategy built around the principle of 4 Es – Excellence, Empowerment, Education and Environment.

Sabroso has made its nest in the birdhouse of poultry corporate giants operating in the country by producing delicious and healthy chicken products, sprinkled with love and seasoned with commitment to quality and health.

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