Monday, May 27, 2024

PCB announces Lifebuoy as Pakistan team Official Hygiene Partner

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Photo Credit: Pakistan Cricket Board

Pakistan Cricket Board has joined hands with Lifebuoy, the world’s number one selling hygiene soap brand 1, for Pakistan men’s national cricket team’s ongoing tour of England.

Lifebuoy will be the Official Hygiene Partner of the team during the tour of England. The three-match Test series, part of ICC World Test Championship, between England and Pakistan started on Wednesday at Old Trafford, Manchester, and it will be followed by three T20Is.

During the England tour, Lifebuoy will be supporting the Pakistan team by providing hand hygiene products to the full touring party. Pakistan players will help promote better hygiene behaviours with exciting public service and behind-the-scenes-content.

While ensuring there is no compromise on health and safety of the players, team management and staff, the PCB has actively promoted Government of Pakistan’s SOPs on Covid-19.

The PCB headquarters in Lahore and offices in the rest of the country continue to practice social distancing while following all government prescribed SOPs.

Pakistan men’s national cricket team is in bio-secure environment in England since arriving in the country in the last week of June.

Global Vice President of Lifebuoy Kartik Chandrasekhar: “Lifebuoy has always been a brand that has looked to support people to have better personal hygiene. Following the success of our relationship with the West Indies, we are looking forward to working closely with the Pakistan cricket team to promote better hygiene practices.”

“Sports is an integral part of life, a passion point across countries bringing people together. We will work closely with the Pakistan cricket team to improve hygiene behaviours of all fans.”

PCB Director – Commercial, Babar Hamid: “We are delighted to partner with Lifebuoy as our Official Hygiene Partner for the tour of England. Under the newly revamped commercial strategy, Pakistan Cricket Board is keen to create sustainable and meaningful partnerships with leading brands and this partnership with Lifebuoy is a key milestone in our strategy.

“The tour of England is happening under very different circumstances and in a world that requires us to place a renewed focus on health and safety. Our objective, through this partnership, is to use the Pakistan men’s national cricket team’s outreach in order to influence attitudes towards hygiene and contribute towards a safer Pakistan for all of us.”

Calculation based on Nielsen unit sales information for the total markets (approx. 40 countries). Latest 12 months available.  Details available on request.


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