Wednesday, June 19, 2024

St Kitts Tourism Authority links up with Hero CPL

Must Read

Photo Credit: Caribbean Premier League

The St Kitts Tourism Authority has linked up with the Hero Caribbean Premier League (CPL) to showcase the island as one of the premier tourism destinations in the world. St Kitts has been unable to host Hero CPL matches this year as a result of the COVID-19 pandemic, but the league and the Tourism Authority are working together to showcase the support for the St Kitts & Nevis Patriots franchise while the games are played in Trinidad, while also highlighting the best of St Kitts for fans around the world. 

While the Hero CPL is not taking place in St Kitts, the island announced it will reopen to tourism in October inviting visitors to the island paradise once again. The Hero CPL broadcast will be keeping St Kitts at the forefront of the minds of viewers. As front-of-shirt sponsors of the home franchise and with branding and footage displayed during the games, the beauty of St Kitts will be at the forefront of the minds of the millions of viewers who will be tuning into the first franchise T20 league to return since lockdowns around the world kicked in. Fans in the UK will also see St Kitts as the sponsor of the broadcast coverage of CPL on Sky Sports to further excite and engage potential tourists and business travelers alike. 

“St. Kitts is proud to partner with CPL to help bring people together in these unprecedented times. This year was quite different for many of us CPL fans,”said the Hon. Mr. Lindsay F.P. Grant, Minister of Tourism, Ports & Transport.  “For us here in the Federation we have missed the cheering from the stands of Warner Park for our very own St. Kitts & Nevis Patriots, however, we look forward to when CPL tours the islands and old and new fans can once again visit St. Kitts & Nevis and explore our ‘Hidden Gems.’ ” 

Chris Watson, Head of Marketing of Hero CPL, said: “We cannot wait to get back to St Kitts and see some fantastic cricket at Warner Park, the venue for some of the greatest matches in the tournament’s history. While we cannot be there this year, St Kitts remains one of the jewels of the Caribbean. We hope that Hero CPL showing people around the world how wonderful St Kitts is to visit means that even more people get to experience it’s beauty.” 


First started in 2013, the Hero Caribbean Premier League (CPL) is a franchise-based T20 format cricket tournament that combines two of the most compelling aspects of Caribbean life – dramatic cricket and a vibrant Carnival atmosphere. There was a combined broadcast and digital viewership of 312million during the 2019 season to make it one of the fastest growing leagues in world cricket. In 2019 the tournament made a positive economic impact across the Caribbean of US$136million. Barbados Tridents are the current Hero CPL champions and the other competing teams are Trinbago Knight Riders, Guyana Amazon Warriors, St. Kitts & Nevis Patriots, St. Lucia Zouks and Jamaica Tallawahs. The 2020 tournament is taking place in Trinidad & Tobago between 18 August and 10 September. For further information visit


Please enter your comment!
Please enter your name here

become a cricexec insider!

Join for free and get:

  • The cricexec “daily briefing” newsletter
  • Exclusive industry reports
  • Invitations to industry events
  • Early access to industry job postings
  • Many other benefits!

Latest News

Indian T20 World Cup sponsors user clever tactics to save on spend

Indian brands looking to reach an Indian audience during the ongoing 2024 ICC Men’s T20 World Cup have discovered...

More Articles Like This

Cricexec Newsletter