Saturday, October 24, 2020

LupinLife’s LupiSafe comes on board as CSK’s official Hygiene Partner-Digital for 2020 IPL season

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LupinLife’s LupiSafe hand sanitizer, on Wednesday (Sept 16), announced its association as the official Hygiene Partner-Digital of three-time champions Chennai Super Kings for the 2020 Dream11 Indian Premier League season starting in the UAE on Sept 19.

“We are delighted to be on board as the official Hygiene Partner-Digital of Chennai Super Kings. LupiSafe hand sanitizers and wipes are the most recent addition to our portfolio of high-quality consumer healthcare products and seek to ensure utmost protection in the face of the coronavirus pandemic,” Anil V Kaushal, Head, LupinLife Consumer Healthcare, said in a statement.

“While we are in the midst of Unlock 4.0, we are also seeing a rise in the number of infections; hence the need to be vigilant is paramount. This partnership gives us the opportunity to spread awareness about the importance of hand hygiene by leveraging the fan base of one of the most loved and successful IPL teams,” he added.

LupiSafe sanitizer and hygiene wipes are high quality 70% alcohol-based in line with WHO recommendations, according to the media release.

“This was more of an emotional and social call for us rather than a marketing decision. In this climate of gloom, the IPL is a major positive event that people are looking forward to and this will enable us to drive home the message of bouncing back to normalcy in a responsible manner,” Supratik Sengupta, Head (Marketing), LupinLife, said.

The Lions are the most consistent team in IPL history, having qualified for the Playoffs in all their 10 seasons, reached the final eight times and lifted the trophy thrice.

“We are happy to be able to spread the message of proper hand hygiene through this association with LupiSafe,” CSK CEO KS Viswanathan said.

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