Photo Credit: Sydney Sixers
The Sydney Sixers and Cricket NSW’s other elite teams, the Blues, Breakers and Sydney Thunder have partnered with the Office of Responsible Gambling to promote awareness of gambling harm and let fans enjoy their sport free of gambling advertising.
The two-year ‘GambleAware’ partnership spans all four CNSW brands and prevents CNSW from having any partnership with sports betting or gambling businesses.
GambleAware will take up Presenting Partner rights to one Sixers and one Thunder match this season as well as offering education sessions to all CNSW, Sydney Sixers and Sydney Thunder staff and players to promote awareness of gambling related harm.
CNSW CEO Lee Germon said the organisation is delighted to commence a meaningful, socially responsible partnership to raise awareness about gambling, and counter the normalisation of sports betting.
“We are a purpose and values-based organisation and we are very happy to be able to partner with another organisation that brings a high level of social responsibility,” Germon said.
“Our clubs offer a family friendly environment and the stance we have taken to say no to partnerships with sports betting or gambling businesses aligns directly with that family first platform.
“The fact we are also able to provide education to our staff and players about responsible gambling helps in our objective of being a values-driven organisation.”
Chair of the NSW Responsible Gambling Fund, John Dalzell, said Cricket NSW has taken a leadership role and a principled ‘no gambling advertising or sponsorship’ stance that will provide a more family friendly experience at NSW Big Bash League events.
“Having matches free of gambling advertising means families can reclaim the game and go back to enjoying sport without the concern that children are being constantly exposed to sports betting promotions.
“It will remove the assumption that gambling is a normal part of cricket and it will refocus attention back on the game and the players; the way it should be.”
The Sixers begin their WBBL|06 campaign against crosstown rivals Sydney Thunder at North Sydney Oval on Sunday October 25.
The new agreement was finalised just days after the Sixers announced the beginning of another exciting principal partnership deal with buy now, pay later platform humm for WBBL|06.
Tickets and memberships are on sale via Ticketek or by clicking here.
More info on CNSW is available at www.cricketnsw.com.au
More info on the Sydney Thunder is available at www.sydneythunder.com.au
