Thursday, September 23, 2021

India-New Zealand final most watched across all series in ICC World Test Championship

Must Read

Rebecca James, Chief Executive Officer of humm and the hummgroup on extending the BNPL service’s sponsorship of the Sydney Sixers and broadening it to...

Photo Credit: LinkedIn profile photo of Rebecca James “We have been so proud to be associated with the growth of...

Cricket PNG: Meiling Choong first female strength and conditioning coach for Kumul Petroleum PNG Barramundis

Photo Credit: Cricket PNG ‘Strength and conditioning within PNG itself is a very new concept. For the players, it’s...

PCB: Captains aim for National T20 glory

Photo Credit: Pakistan Cricket Board Balochistan to play Northern in the opening match at 3pm, defending champions Khyber Pakhtunkhwa to...

Photo Credit: ICC

  • An impressive total cumulative global dedicated audience of 177 million recorded, with live viewership of 130.6 million across 89 countries
  • Digital numbers also notable with the Reserve Day breaking the record of most single-day views on the ICC Facebook page 

The India-New Zealand final in Southampton last month was the most watched on average across all series that were part of the inaugural ICC World Test Championship (WTC), recording a total cumulative global dedicated audience of 177 million, with live viewership touching 130.6 million across 89 territories. 

India contributed most of the audience with Star Sports and national broadcaster Doordarshan accounting for a whopping 94.6% consumption of the intensely contested match that saw New Zealand complete an eight-wicket win on the Reserve Day. In addition to the English-language world feed, Star had produced local language feeds in Hindi, Tamil, Telugu and Kannada. 

ICC Chief Commercial Officer Anurag Dahiya: “The viewership data for broadcast and digital coverage of the ICC World Test Championship Final presents a really heartening picture, showing strong consumption across territories and languages as well as formats.

“The ICC always strives to give the best possible viewership experience and will continue to invest in resources that enhance the viewing pleasure and engagement of our fans. We thank all our partners for contributing to this success and their support in continuing to elevate our standards in the coming years.”

Anurag Dahiya, ICC Chief Commercial Officer on record viewership numbers for the World Test Championship Final

Photo Credit: LinkedIn profile photo of Anurag Dahiya

The viewership was also impressive in New Zealand. considering its small population and the inconvenient time of broadcast, over 200,000 people staying up all night or waking up very early in the mornings to watch their team win the battle of attrition and lift the coveted Test Mace on Sky Sport.

In the United Kingdom, Sky Sports recorded the highest-rated match in the 2019-2021 WTC cycle for a match not involving hosts England and the Reserve Day was also the most watched day of a non-England Test match since 2015.

The launch of ICC’s OTT platform ICC.tv resulted in an additional 665,100 live views from over 145 territories outside of the key broadcast markets, totaling 14 million viewing minutes.

ICC digital platforms witnessed total views of over 500 million across all video content watched during the match window. Facebook provided most of the consumption across ICC digital assets with 423 million views and 368 million minutes consumed on the ICC Page. 

The Reserve Day saw the most views ever recorded across the ICC Facebook page on a single day, with 65.7 million individual views across the 24-hour period, surpassing the 64.3 million enjoyed during the final of the ICC Women’s T20 World Cup 2020. 

Instagram added a further 70 million individual views across the final, with Stories providing nearly 10% of these. Further contributions from the ICC website and mobile app, as well ICC’s channels on Twitter and YouTube, took the total video views to 515 million.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

become a cricexec insider!

Join for free and get:

  • The cricexec “daily briefing” newsletter
  • Exclusive industry reports
  • Invitations to industry events
  • Early access to industry job postings
  • Many other benefits!

Latest News

Rebecca James, Chief Executive Officer of humm and the hummgroup on extending the BNPL service’s sponsorship of the Sydney Sixers and broadening it to...

Photo Credit: LinkedIn profile photo of Rebecca James “We have been so proud to be associated with the growth of...

Cricket PNG: Meiling Choong first female strength and conditioning coach for Kumul Petroleum PNG Barramundis

Photo Credit: Cricket PNG ‘Strength and conditioning within PNG itself is a very new concept. For the players, it’s definitely brought up their standard...

PCB: Captains aim for National T20 glory

Photo Credit: Pakistan Cricket Board Balochistan to play Northern in the opening match at 3pm, defending champions Khyber Pakhtunkhwa to take on Central Punjab in...

Cricket NSW launch state’s Biggest Game of Backyard Cricket as season looms large

Photo Credit: Cricket NSW With lockdowns set to lift and the cricket season on its way, Cricket NSW is encouraging households across the state to...

Alinta Energy Powers QC

Photo Credit: Queensland Cricket Queensland Cricket has forged a relationship with Australian energy provider Alinta Energy that will encompass the State’s four elite teams. The...

More Articles Like This

Cricexec Newsletter