Photo Credit: Cricket Australia
The next big beer of The Vodafone Ashes and summer of cricket probably isn’t who you’d expect. In a refreshing changing of the guard, 4 Pines Brewing Co is today revealed as the official beer of the Australian Men’s Cricket Team.
Born by the beach 13 years ago, 4 Pines has grown from a Brew Pub in Manly into one of the biggest craft brewers in Australia, building connections with communities across the country on its journey.
4 Pines co-founder Jaron Mitchell said: “At 4 Pines we are passionate about having fun and bringing people together over great beer. Partnering with Cricket Australia to make this happen on the biggest of stages is huge for us and we are going to swing harder than Adam Gilchrist did on a short delivery to make this a success!”
“It’s been a tough time for the industry, so we look forward to supporting our customers with initiatives to bring punters into their venues to enjoy games this summer.”
“As part our commitment to Brew Better, 4 Pines will partner with Cricket Australia to make a difference via the bat. Every 4 hitting the boundary will see 4 Pines plant 4 trees to help regreen Australia through our partnership with Landcare Australia.”
Dr Shane Norrish, Landcare Australia CEO commented: “Landcare Australia is excited to expand our current partnership with 4 Pines Brewing, a business that is committed to sustainability.
“We look forward to seeing numerous 4 Pines Fours in the summer of cricket ahead and planting thousands of trees in strategic locations to enhance local native habitat, increase biodiversity and improve wildlife connectivity in the landscape. The partnership is an outstanding example of how corporate Australia can make a meaningful difference in protecting our natural assets,” he said.
Cricket Australia and 4 Pines will be celebrating classic cricket moments big and small, all summer long. We’ll be bringing the cheers and beers to the people wherever they are enjoying the game this summer from stadiums, BBQs or their local.
Nick Hockley, Cricket Australia’s CEO, said he can’t wait to see the partnership come to life.
“The team at 4 Pines are full of energy and have a shared passion for Australian Cricket. 4 Pines’ commitment to bring fun to this year’s Ashes Series, along with making a difference via their sustainable re-greening program, brings a new dimension to the partnership,” he said.
Photo Credit: LinkedIn profile photo of Nick Hockley
“We love their story and are so impressed by what they have achieved in such a short period, particularly their work in sustainability. We look forward to welcoming 4 Pines to the cricket family as we celebrate the upcoming summer together.”