Sunday, April 21, 2024

Matthew Boucher, CEO of Abu Dhabi Cricket on Viacom18 acquiring the exclusive Indian TV and digital rights for the Abu Dhabi T10 series

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Photo Credit: LinkedIn profile photo of Matthew Boucher

“Broadcasting the Abu Dhabi T10 to homes in the Indian Subcontinent on one of the leading television and streaming channels in the country makes this media agreement truly unique as global multiplatform viewership is a priority for us as a host destination partner. Together with the Abu Dhabi Sports Council and the Department of Culture & Tourism Abu Dhabi, we are thrilled to continually evolve the Abu Dhabi T10 into an event that drives growing audiences every year – digitally and otherwise.”
Matthew Boucher
CEO of
Abu Dhabi Cricket

(on Viacom18 acquiring the exclusive Indian TV and digital rights for the Abu Dhabi T10 series)

Read the full article here.

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