Tuesday, April 16, 2024

ICC launches RFP process for the appointment of a Media Planning and Buying agency in India for the ICC Men’s T20 World Cup 2021

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Photo Credit: ICC

The ICC would like to invite proposals from interested and qualified applicants to deliver a complete end-to-end media solution in India and UAE for the ICC Men’s T20 World Cup 2021 campaign. The event, which is hosted by BCCI, is scheduled to take place in the UAE and Oman from 17th October to 14th November.

Applicants must be experienced media strategy, planning and buying agencies who have a proven track record of developing successful media campaigns for world-class sporting events. Responses are sought only from organisations who have the appropriate logistical and infrastructure competence, resources, and financial capability.

The RFP document can be found here.

For more information, contact marketingrfp@icc-cricket.com 

The process timelines are listed below.

 Date *
RFP published on ICC website and sent to potential Applicants22 August 2021
Deadline for receipt of enquiries, requests for information or clarification from Applicants 26 August 2021
Deadline for receipt of Proposals from Applicants31 August 2021
Selection and appointment of the Successful Applicant5 September 2021
Signature of Agreement9 September 2021

* Applicants are reminded that these dates may be amended by ICC, in its absolute discretion, for whatever reason and at any time. 


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