Monday, June 17, 2024

PCA announce players’ data rights partnership

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Photo Credit: Professional Cricketers’ Association

Global Sports Data and Technology Group partner with players’ association

The PCA is pleased to announce a partnership with the Global Sports Data and Technology Group (GSDT) who will support the management of professional cricketers’ personal data rights.

This world-leading partnership will cover the governance arrangements for the use of members of the PCA, for the historic use of players’ personal data and the agreements and processes to manage data rights moving forwards.

The partnership has been possible following the signing of the collective rights agreement by the professional players in England and Wales with the PCA in 2021. The contract allows the players’ association to work on behalf of the players to create commercial opportunities.

To date, the collective rights agreement has enabled the PCA to partner with Vitality in a deal which sees all domestic players in white-ball cricket sport their logo and a partnership with the Cricket Draft that grants the fantasy competition a license to use player data.

“We look forward to working with our members and GSDT to progress the area of personal data rights.”

DARYL MITCHELL

Professional cricketers’ data is being processed and sent all over the world, currently without the knowledge and understanding of the players. It is being processed by companies outside of cricket for commercial purposes with little or no funding being returned to the players.

Global Sports Data and Technology Group is one of the world’s leading Sports Data Rights Companies and is the company behind ‘Project Red Card’. GSDT has also developed leading technology to support players, player associations and governing bodies to compliantly manage players’ personal data rights.

PCA Chief Operating Officer, Daryl Mitchell, said: “We have been monitoring the progress of GSDT and Project Red Card for a long period of time. We believe this is the correct time in cricket to resolve and to progress this issue with our partners. We look forward to working with our members and GSDT to progress the area of personal data rights in cricket. This is also an opportunity for the PCA to support all cricketers with some of the challenges which this data processing presents.”

Co-founder of Global Sports Data Technology, Russell Slade, said: “We are pleased to have signed this MOU with the PCA to advise and represent professional cricketers on the management of their personal data rights and the compliant use of their personal data. This partnership will support this group of professional athletes to gain an understanding of how their personal data is being used, support them to gain control of its use and capture and contract for its future use. We would encourage all companies currently processing this data to reach out and to start a conversation about the historic use and future use of this data.”

For further details please contact Russell Slade on: Russell@sportsdataandtech.com

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