Wednesday, June 19, 2024

CSA and Castle Lager announce official supplier partnership

Must Read

Cricket South Africa (CSA) and The South African Breweries (SAB) are pleased to announce their continued partnership which will power the Proteas men and women’s teams and international cricket matches taking place within the borders of South Africa.

The Castle Lager brand in the SAB portfolio of beers has been a partner of Cricket South Africa for the past 23 years. Castle Lager which has been the ‘Official Beer of the Proteas’ has always been the winner because it enables sports development, the growth of players on the field and cricket fans from communities across South Africa.

Welcoming the continued partnership, CSA Chief Executive Officer, Pholetsi Moseki, said:

“CSA is thrilled to have Castle Lager and SAB as a partner again. Castle Lager has an incredible footprint in sport because they understand sport, and specifically the cricket environment. We are looking forward to great days in full stadiums and together bringing more cheers to our supporters. I thank SAB for coming back into the fold and working with us to make cricket the number one sport in South Africa.”

“As an effort to keep driving South Africa forward, we are proud and are committed to ensuring the growth of national sports through our partnerships. This is how we grow our business responsibly and create a lasting impact in the communities we operate in. Cheers to the future,” said Vaughan Croeser, Vice-President of Marketing, SAB.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

become a cricexec insider!

Join for free and get:

  • The cricexec “daily briefing” newsletter
  • Exclusive industry reports
  • Invitations to industry events
  • Early access to industry job postings
  • Many other benefits!

Latest News

Indian T20 World Cup sponsors user clever tactics to save on spend

Indian brands looking to reach an Indian audience during the ongoing 2024 ICC Men’s T20 World Cup have discovered...

More Articles Like This

Cricexec Newsletter