Photo Credit: Peshawar Zalmi
Peshawar Zalmi has released its Official Anthem for 2023, “Zalmi Raalal”. Directed by the maestro Hassan Dawar himself, Zalmi Raalal, is a star studded, power packed amalgamation of music, fashion and sports, the three foremost passion points of Peshawar Zalmi. Produced by Naughty Boy, who has worked in the global music industry with the likes of Beyonce, Wiz Khalifa & Sam Smith, the music video features Cricket’s Biggest Superstars Daren Sammy & Babar Azam as well as Pakistan’s biggest celebrities Mahira Khan and Hamza Ali Abbasi. Peshawar Zalmi’s Official Anthem for 2023, Zalmi Raalal, is an ode to passion, a story entailing the beauty and power of the KP region and its people.
The star studded and narrative centric anthem features Zalmi Ambassadors and Players in a grand fashion. With the initial teasers featuring Hamza Ali Abbasi riding a horse and Mahira Khan making a grand stroll as the ambassadors of Zalmi, the hype around the anthem only amplified.
The Zalmi anthem also features the leading players of Peshawar Zalmi including Babar Azam, Muhammad Haris, Saim Ayub, Arshad Iqbal, Salman Irshad, Khurram Shahzad, Usman Qadir, Sufiyan Muqeem and last but not the least, Peshawar Zalmi’s Head Coach Daren Sammy who is also an honorary Pakistani and loved by all Pakistanis. The beauty and diversity resting in Peshawar Zalmi’s anthem is also driven by the fact that it creates a musical harmony between Pashto, Urdu and English and makes the entire anthem a global mix altogether.
Each year, Peshawar Zalmi releases the most globally anticipated team anthem that hits millions of numbers with its release and becomes the most watched musical content of the season. However, more so, the beauty of Peshawar Zalmi’s anthems rest in the fact of how it is an avenue providing upcoming young talent with a platform to showcase their talent. Featuring Bilaal Avaz, Zahoor and the likes of Khumariyaan and Altamash, Peshawar Zalmi’s Anthems projects and finds the finest talent and empowers them with a platform.
Mr. Nausherwan Effandi, CCO Peshawar Zalmi, commented, ‘We take immense pride in the content that we make especially our much awaited team anthems featuring the biggest names from the world of sports and fashion. We believe in promoting upcoming music artists in the country and by giving them an opportunity to work with an International Music Producer, Naughty Boy, Peshawar Zalmi showcases its commitment and promise of feeding the passion and creativity of our youth.’’
Often clouded by puritanical notions of fear and turmoil, Peshawar Zalmi, especially through their anthems promises to challenge and revamp the image altogether. Symbolic to the passion the people of Peshawar thrive with, Peshawar Zalmi’s Official Anthem for 2023, Zalmi Raalal, is a tale of passion and zeal.
Peshawar Zalmi’s Anthem, Zalmi Raalal, while focusing on bringing the finest music and packing star power altogether, also reflects Peshawar Zalmi’s Fashion Line – Zalmi. With the revamped look, it shows how the franchise is strong on bringing sports and fashion together. With contemporary silhouettes, each piece is one that reflects how unique and driven the franchise is towards projecting its players, artists, and ambassadors in the finest, most contemporary fashion possible.
With Zalmi Raalal out, Peshawar Zalmi has yet again made the headlines and produced a musical rendition that reflects passion and creativity at its best.