Photo Credit: Delhi Capitals
Bira 91, India’s fastest-growing beer brand, today announced that they have continued their partnership with Delhi Capitals for the Indian Premier League. Serving as their Official Partner for another season, Bira 91 is set to bring a fresh and innovative approach to fan engagement for one of India’s biggest sporting events. These partnerships are a true celebration of the fusion of cricket and beer, creating bespoke experiences for India’s new-age consumers.
Cricket and beer have long been considered a perfect combination, with many fans of the sport enjoying a chilled beer while watching their favorite teams in action. The experience of watching cricket with friends, family, or fellow fans is enhanced by the addition of beer, with the shared enjoyment of a few cold ones adding to the camaraderie and sense of occasion. Bira 91 has been a long-standing supporter of cricket, both through its association with International Cricket Council (ICC) and the partnership with Delhi Capitals last year. The association with cricket has helped elevate the sports viewing experience of fans and helped increase the brand’s visibility amongst fans, with Bira 91 becoming a go-to beer for those watching cricket matches across India and beyond.
Ankur Jain, Founder, and CEO of Bira 91 expressed his excitement about the partnership, saying, “We are thrilled to continue our partnership with Delhi Capitals for yet another exhilarating IPL season. Delhi is home for us and this deep-rooted connection with the city makes this collaboration truly special one. As part of the DC Toli, our aim is to create unforgettable experiences for the passionate Delhi fans and make this season even more remarkable than the last.”
Dhiraj Malhotra, CEO, Delhi Capitals expressed their enthusiasm in renewing their partnership with Bira 91. “At Delhi Capitals, we are constantly striving to innovate and offer our fans the best possible experiences, both on and off the field. We are thrilled to continue our partnership with Bira 91, whose passion for innovation and creativity aligns perfectly with our own. Together, we look forward to another successful season and pushing the boundaries of what’s possible!”.
Bira 91 is one of the fastest-growing beer brands in the world, offering a distinct range of flavorful beers. By partnering with Delhi Capitals, the brand aims to expand its reach across regions and brew the timeless love Indians have for cricket and beer.
About B9 Beverages:
A refreshingly modern beer brand, imagined in India, Bira 91 aspires to bring flavorful beers to the new world. As one of the fastest growing brands in the world, Bira 91 has built a diverse portfolio of award-winning beers, one for every occasion, and aims to drive a global shift in beer towards more color and flavor. Bira 91 is now enjoyed in over 1000 towns and cities spread across 18 countries and brews its beers across four breweries in India. Bira 91 has its flagship taproom in Bengaluru, where it releases one new experimental beer every week, paired with its curry-shop menu. Bira 91 also offers branded merchandise across categories such as glassware, apparel, and gifts, to make every day a lot more playful. Established in 2015, Bira 91 is driven by a dynamic team of over 600 passionate beer lovers and is backed by Sequoia Capital India, Sofina of Belgium, and Kirin Holding of Japan. Bira 91 has also recently acquired The Beer Café, India’s leading Alco-Beverage chain to strengthen its play in pubs and taprooms and build India’s first large-scale direct-to-consumer platform focused on beer and innovation.
Learn more at www.bira91.com and follow us on Twitter, Instagram, LinkedIn , and Facebook.
About DELHI CAPITALS
The Delhi Capitals team participates in both, the Indian Premier League (IPL) and the Women’s Premier League (WPL). Co-owned by the GMR Group and the JSW Group, Delhi Capitals was established in 2008 as Delhi Daredevils before embracing a new avatar in December 2018.
The men’s team is coached by Australian legend Ricky Ponting and is being captained by David Warner for the 2023 season. The women’s team is coached by Jonathan Batty, and captained by Meg Lanning.
Follow us on: www.delhicapitals.in | Twitter: @DelhiCapitals | Facebook: DelhiCapitalsOfficial | Instagram: @delhicapitals | YouTube: DelhiCapitals
