Cricket South Africa (CSA) has announced a groundbreaking three-way partnership with prominent health organizations to address and prioritize mental health concerns within CSA’s development Hub programme.
The new partnership brings together three organizations, CSA, U-Act and The Corporate Butterfly, to tackle the growing mental health crisis in the country.
This collaboration aims to promote mental wellness, using highly skilled coaching, mentorship, personal and professional development to influence change and personal cognitive behavioural practices to assist in community development and sustained recovery processes.
The program will roll out in six phases over three years in each province, and will include face to face and online coaching, training, and monthly supervision sessions for coaches.
The collaborative effort will also involve joint campaigns and advocacy initiatives, raising awareness about mental health issues in the sports community and beyond.
Recognizing the crucial role of mental health in the holistic advancement of development cricket coaches, CSA Director of Cricket, Enoch Nkwe, said;
“CSA believes that nurturing both the physical and mental aspects of the cricket fraternity is essential for the growth of the game.
“With the partnership between U-Act and The Corporate Butterfly, we are taking a significant step toward fostering a culture of mental wellness and support within our development structures. Our commitment to the well-being of cricket coaches goes beyond the sport; we want to empower them to face life’s challenges with resilience and strength.”
“Together, we can create a safe and supportive environment that nurtures cricket coaches’ mental well-being, encouraging them to reach their full potential both on and off the field,” concluded Nkwe.
David Collins from U-Act said; “ It touches my core to take this work out to people who need this the most., We are not here to just coach cricketers, we are here to build humans and break the stigma around mental health”.
“Thanks a million for this wonderful opportunity to support CSA and the cricket communities to make a difference and to lead this positive change,” said Roselle Gowan, from The Corporate Butterfly.