Photo Credit: Cricket Australia
Fans will have access to some of cricket’s greatest matches and most exciting highlights on the world’s first cricket FAST channel Cricket Gold on Samsung Smart TVs.
Cricket Australia’s vast archive is the most extensive in world cricket and CA has invested in digitising, preserving and cataloguing video to enhance fan access and celebrate the game’s rich history.
Launching Wednesday, October 25, Cricket Gold will initially only be available on Samsung TV Plus, Samsung’s free ad-supported streaming TV service and will feature some of the greatest moments from the past 40 years of men’s and women’s Test, ODI and T20 cricket as well as informative documentaries from the CA Films vault.
Many of the greats of the game will feature on Cricket Gold, including epic performances by superstars such as Sir Vivian Richards, Allan Border, Belinda Clark, Dean Jones, Imran Khan, Lisa Sthalekar, Wasim Akram, Sir Ian Botham, Cathryn Fitzpatrick, Shane Warne, Steve Waugh and Sachin Tendulkar with legendary commentary by iconic figures including Richie Benaud, Bill Lawry and Tony Greig.
Samsung TV Plus in Australia will be the first platform where audiences can access Cricket Gold, with other exciting Cricket Australia archive initiatives to follow to ensure fans can access the matches and highlights they want to relive or enjoy for the first time.
Samsung TV Plus has steadily expanded its reach and content offering to deliver over 100 channels across news, sports, entertainment and more and is well established in cricket markets across the globe.
Richard Ostroff, CA Head of Broadcast and Production said:
“Cricket Gold on Samsung TV Plus will provide a fantastic opportunity to showcase our archive on a platform that has a growing reach in established and new cricket markets. Our video archives provide a rich source of Australian Cricket history.
“We’ve invested heavily over the past few years digitizing and cataloging these precious assets so they can be made available to cricket fans around the world in the best possible condition.
“We’re pleased to work with Samsung Electronics as the first distributor of Cricket Gold and look forward to providing an outstanding experience for viewers.
“Access to our video archives for cricket fans will continue to expand as we look to enhance access for fans and celebrate cricket’s unique heritage.”
Guy Gibbs, VP Samsung Ads APAC & LATAM said:
“We’re thrilled to be partnering with Cricket Australia to launch their new FAST channel on Samsung TV Plus.
“Collaborations like these are a game changer for FAST and provide everyone from fans to fanatics with more of the sport they love, and all for free.”
About Samsung TV Plus
Samsung TV Plus is pre-installed on all Samsung Smart TVs from 2017 and gives viewers instant access to top news, sports, entertainment, and more. It’s 100% free and doesn’t require any downloads, sign up, credit cards, subscriptions or additional devices.
