Peshawar Zalmi embarks on another season of style and performance with Gym Armour as the official athleisure wear partner for HBL PSL 2024

Must Read

Photo Credit: Peshawar Zalmi

Peshawar Zalmi proudly announces the continuation of its dynamic partnership with Gym Armour, marking them as the Official Athleisure Wear Partner for the upcoming HBL PSL Season 9. In a pursuit to redefine the intersection of sports and fashion, the franchise looks forward to another year of innovation and creativity with Gym Armour, a brand synonymous with comfort, style, and innovation.

Mian Abbas Layaq, Chief Operating Officer of Peshawar Zalmi, expressed his enthusiasm about the renewed collaboration, stating, “Our meticulous selection of partners reflects Peshawar Zalmi’s commitment to aligning with brands that echo our values and resonate with the passions of our fans. As we venture into another season, the continued partnership with Gym Armour signifies our dedication to bringing forth a fusion of cricket and fashion that captivates our audience.”

The year-long partnership aims to further integrate the realms of sports and fashion, presenting fans with an unparalleled experience.

“As we embark on this journey with Gym Armour, we aspire to revolutionize the sports and fashion landscape, presenting cricket as not just a game but a fashionable expression,” commented Mian Abbas Layaq. “The unveiling of the co-created Zalmi X Gym Armour Athleisure Line underscores our commitment to offering our fans a unique blend of contemporary fashion, comfort, and mobility.”

Gym Armour’s Founder, Abdul Rehman, shared his excitement about the renewed partnership, stating, “We are delighted to announce our renewed partnership with Peshawar Zalmi for it’s HBL PSL 2024 merchandise. Our commitment is to fortify and deepen our relationship with Peshawar Zalmi, aiming for a stronger collaboration than ever before.”


Please enter your comment!
Please enter your name here

become a cricexec insider!

Join for free and get:

  • The cricexec “daily briefing” newsletter
  • Exclusive industry reports
  • Invitations to industry events
  • Early access to industry job postings
  • Many other benefits!

Latest News

Cricket Australia: Senior Umpires Call Time

Photo Credit: ICC Bruce Oxenford and Paul Wilson, two of Australia’s most respected and long-serving umpires, have announced their retirements...

More Articles Like This

Cricexec Newsletter