CWI: Invitation to Tender – Media strategy, offline media buying and planning services (media agency) – West Indies only

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Photo Credit: Cricket West Indies

Date of Issue: February 2nd 2024

Closing date: February 9th 2024

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Twenty20 cricket is the exciting growth format of the sport and every two years the T20 World Cup is a special event in the calendar.

The ninth installment of the ICC Men’s T20 World Cup, originally inaugurated in South Africa in 2007, is scheduled to take place in the West Indies, marking the historic first occurrence of a major ICC Global Event being hosted in the United States in June 2024. The event is a four-week spectacle of non-stop thrills and provides a platform for the world’s best cricketers to showcase their sporting prowess.

For the first time, the ICC Men’s T20 World Cup (the “Tournament”) will feature 20 teams, an increase from 16 teams in the last tournament, held in Australia in 2022.

The International Cricket Council (“ICC”) is the international governing body for cricket and, acting through its wholly owned financial and commercial arm, ICC Business Corporation FZ LLC (“IBC, ”), owns or controls all the commercial rights to the Tournament.

Cricket West Indies (“CWI”) is the governing body for cricket in the West Indies and T20 World Cup. They have been appointed as the host of the Tournament to organize, promote, and deliver 55 matches over 4 weeks in multiple venues, preceded by up to 40 warm-up matches and climaxing in a final that will engage more than one-fifth of the world’s population.

The Tournament


The Tournament has set ambitious goals and aims to be the greatest ICC Men’s T20 World Cup ever held. Based on previous results of ICC Men’s T20 World Cups, T20WC 2024 expects to stage the world’s third most viewed sports event, behind only the Summer Olympics and the FIFA World Cup.

T20WC 2024’s ambition extends beyond the cricket field. It aims to motivate communities worldwide to pick up a bat and ball and share in the excitement of cricket’s greatest spectacle. The Tournament also provides a valuable opportunity to showcase iconic locations and landmarks throughout the West Indies and USA to significant audiences worldwide. It is a unique platform for tourism and trade globally.

The ICC, CWI, wish to appoint one company to provide media strategy, buying, and planning services including, without limitation, the services set out in Part C (Scope of Work) (the “Services”), in connection with the Tournament on the terms and subject to the conditions set out in this Invitation to Tender (“ITT”).

The ICC and CWI thank you for your interest and look forward to receiving your response to this ITT

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