Wednesday, June 19, 2024

Nu-Pure extends partnership with Cricket Australia

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Photo Credit: Cricket Australia

Cricket Australia has today announced a three-year extension of their partnership with Nu-Pure which will exclusively supply still and sparkling bottled water to the Australian Men’s and Women’s Cricket Teams.

In addition to providing spring water for Cricket Australia’s elite players, Nu-Pure will supply bottled water at all Cricket Australia pathway and underage competitions. Nu-Pure bottles are made from 100% recycled plastic, are 100% recyclable after use and have the lowest ratio of package to product.

Fans will also have the chance to win $100K during October and November when they purchase a specially marked 600ml bottled spring water pack at leading Australian retailers as part of Nu-Pure’s Cricket Cash Splash promotion.

Vanessa Foo, Cricket Australia Head of Partnerships said:

“We are delighted our partnership with Nu-Pure will continue for the next three years.

“As our Official Water Partner, Nu-Pure have played a significant role in Australian Cricket supplying water to our elite teams while making a difference with their sustainability initiatives.

“Nu-Pure will be part of a very exciting time for Australian Cricket, including the upcoming NRMA Insurance Border-Gavaskar Trophy series and Women’s and Men’s Ashes series.

“We’re extremely grateful to Nu-Pure for their support and for keeping our players well hydrated throughout these important series.”

Carissa Ward, Nu-Pure General Manager Commercial said:

“We are thrilled to announce that we will be continuing our partnership with Cricket Australia as their Official Water Partner for the next three years.

“We are proud to support the sport of cricket and provide natural healthy hydration to players and fans alike.

“We look forward to continuing to support the sport and its community through this partnership.”

About Nu-Pure

Founded in 2005, Nu-Pure is an Australian beverage company that is committed to sustainable practices. They have pioneered innovative ways to reduce their environmental impact at all stages of the production process.

Nu-Pure bottles are made from 100% recycled plastic, are 100% recyclable after use and have the lowest ratio of package to product. Nu-Pure’s pristine spring water is sourced from specially selected Australian springs and has a natural and nourishing balance of minerals.


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