Photo Credit: Sydney Sixers
The Australian Women’s Team has once again achieved the highest Benchmark Emotional Connection Score of any national team, according to research released by True North Research yesterday.
The Australian Men’s T20I and Test teams were ranked number two and three respectively, showcasing the Australian public’s connection to cricket’s national teams.
Nick Hockley, Cricket Australia’s Interim CEO, said:
“This is fantastic recognition for both our men’s and women’s teams in what has been such a challenging period for international sport,” Hockley said.
“The women’s team have continued the momentum from the record-breaking ICC T20 World Cup, taking on New Zealand in September in the first international sporting match in the country since the pandemic hit.
“It’s an absolute credit to coach Matthew Mott and skipper Meg Lanning who go above and beyond to connect with our fans and the wider Australian public. We’re also witnessing one of the most successful Australian sporting teams of the modern era, with the ODI team producing the equal longest winning streak in the game’s history alongside Ricky Ponting’s 2003 ODI team.
“The momentum has also carried through to the rebel WBBL which has showcased the skill and depth of our Australian and international female cricketers. The last two weekends of WBBL have delivered average cumulative audiences in excess of 800,000 across Foxtel and Seven which is a fantastic result heading into the finals this week.
“It’s also really important to acknowledge and congratulate the outstanding work from Justin Langer, Tim Paine and Aaron Finch and our national men’s team who have worked so hard at making Australian’s proud across the last 18 months.
“Amazon’s documentary The Test showed how much work and emphasis the team are placing on character and behaviour, and no doubt that insight helped fans connect even further with the men’s team.
“It’s been more than 12 months since the Australian public has seen our men in play on home soil, so we’re all so excited to see Aaron and the team take on India in the first ODI on Friday night.”
